How popular isNespresso in search?
In September 2026, there were an estimated 3.4M branded searches for Nespresso worldwide which held steady over the last 12 months. Nespresso holds 9.5% estimated Share of Search among coffee pod brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Nespresso and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which coffee pod brands compete with Nespresso?
Share of Search by month for Starbucks, Nespresso, Dolce Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Nespresso | Dolce Gusto | Lavazza | Illy | L'OR | Grind |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 6.6% | 2% | 0.73% | 0.33% | 0.27% | <0.01% |
| Nov 2025 | 89% | 8% | 2% | 0.59% | 0.26% | 0.22% | <0.01% |
| Dec 2025 | 90.6% | 6.7% | 1.6% | 0.6% | 0.27% | 0.22% | <0.01% |
| Jan 2026 | 88% | 7.9% | 2.4% | 0.87% | 0.48% | 0.32% | <0.01% |
| Feb 2026 | 86.5% | 9.5% | 2.3% | 0.86% | 0.47% | 0.31% | <0.01% |
| Mar 2026 | 85.8% | 9.5% | 2.8% | 1% | 0.47% | 0.38% | <0.01% |
| Apr 2026 | 86% | 9.5% | 2.8% | 0.85% | 0.47% | 0.38% | <0.01% |
| May 2026 | 86% | 9.5% | 2.8% | 0.85% | 0.47% | 0.38% | <0.01% |
| Jun 2026 | 86.1% | 9.5% | 2.8% | 0.7% | 0.47% | 0.38% | <0.01% |
| Jul 2026 | 87.6% | 7.9% | 2.9% | 0.87% | 0.39% | 0.39% | <0.01% |
| Aug 2026 | 86.1% | 9.5% | 2.8% | 0.85% | 0.38% | 0.38% | <0.01% |
| Sep 2026 | 86.1% | 9.5% | 2.8% | 0.85% | 0.38% | 0.38% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.1% | 30.4M | 0% | 0 points | |
| 2, held 2nd | 9.5% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 2.8% | 1M | 0% | 0 points | |
| 4, held 4th | 0.85% | 301K | 0% | 0 points | |
| 5, held 5th | 0.38% | 135K | 0% | 0 points | |
| 6, held 6th | 0.38% | 135K | 0% | 0 points | |
| 7, held 7th | <0.01% | 1.9K | +18.8% | 0 points |
86.1%
Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.
9.5%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.8%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Lavazza0.85%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Illy0.38%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
6.
L'OR
0.38%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Grind<0.01%
Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
Compare search popularity between Nespresso and its closest rivals
Every comparison with Nespresso
17 comparisons
- Nespresso vs Starbucks
- Dolce Gusto vs Nespresso
- Nespresso vs Smeg
- De'Longhi vs Nespresso
- Jura vs Nespresso
- La Marzocco vs Nespresso
- Lavazza vs Nespresso
- Breville vs Nespresso
- Cuisinart vs Nespresso
- Illy vs Nespresso
- L'OR vs Nespresso
- Nespresso vs Oxo
- Nespresso vs Sunbeam
- Moccona vs Nespresso
- Grind vs Nespresso
- Braun vs Nespresso
- Miele vs Nespresso
How has branded search demand for Nespresso changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso worldwide held steady at 3.4M.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide increased from 6.6% to 9.5%.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide peaked at 9.5% in February 2026 and was lowest at 6.6% in October 2025.
How did search popularity change for coffee pod brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.
Estimated monthly branded searches for Grind worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Nespresso compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coffee pod brands | 2nd of 7 | 9.5% | Shown above |
| Coffee maker brands | 1st of 8 | 66.9% | Show ranking |
| Coffee machine brands | 1st of 6 | 68.6% | Show ranking |
| Coffee capsule brands | 1st of 4 | 74.1% | Show ranking |
How is Nespresso measured?
Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nespresso
Do you work for Nespresso? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nespresso your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.