Brandwave

Nespresso vs The Original Donut Shop:Which is more popular?

In September 2026, Nespresso had more branded searches than The Original Donut Shop among coffee pod brands worldwide. Nespresso had about 3.4 million branded searches, while The Original Donut Shop had 1,300. Nespresso made up 9.3% of all coffee pod brand searches we track, and The Original Donut Shop accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, Nespresso appeared in all five answers and The Original Donut Shop in three. Nespresso was mentioned before The Original Donut Shop in three out of four answers.

Among coffee pod brands worldwide in September 2026

Who do people search for more?

Nespresso, about 2577 searches for every 1 for The Original Donut Shop

Nespresso 3.4M searchesThe Original Donut Shop 1.3K searches

Who does AI mention more?

Nespresso, mentioned in every answer we collected

Nespresso in 5 of 5The Original Donut Shop in 3 of 5

Who does AI recommend more?

Nespresso, named ahead of The Original Donut Shop in 3 of 4 answers

Nespresso first in 3The Original Donut Shop first in 1

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Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nespresso appeared in all five answers. The Original Donut Shop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nespresso was listed before The Original Donut Shop in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Nespresso2nd
  3. Green Mountain Coffee Roasters3rd
  4. Starbucks4th
  5. The Original Donut Shop5th
  6. Lavazza6th
  7. Dolce Gusto–
  8. Illy–
  9. L'OR–
  10. Grind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'OR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee pod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Nespresso or The Original Donut Shop more popular in search?

This chart shows how often people search Google for Nespresso and The Original Donut Shop by name. Each line represents a brand's share of searches for all ten coffee pod brands we track, month by month, from English-language searches worldwide.

Nespresso and The Original Donut Shop among coffee pod brands worldwide, by month

Share of searches by month for Nespresso, The Original Donut Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksNespressoDolce GustoPeet's CoffeeLavazzaIllyL'ORGreen Mountain Coffee RoastersGrindThe Original Donut Shop
Oct 202589.1%6.6%2%1.1%0.72%0.32%0.26%0.04%<0.01%<0.01%
Nov 202588.2%7.9%1.9%0.87%0.58%0.26%0.21%0.03%<0.01%<0.01%
Dec 202589.8%6.6%1.6%0.89%0.59%0.27%0.22%0.03%<0.01%<0.01%
Jan 202686.6%7.8%2.3%1.6%0.86%0.47%0.31%0.05%<0.01%<0.01%
Feb 202685.3%9.4%2.3%1.3%0.85%0.46%0.31%0.05%<0.01%<0.01%
Mar 202684.7%9.3%2.8%1.3%1%0.46%0.38%0.05%<0.01%<0.01%
Apr 202684.9%9.4%2.8%1.3%0.84%0.46%0.38%0.04%<0.01%<0.01%
May 202684.6%9.3%2.8%1.5%0.84%0.46%0.38%0.04%<0.01%<0.01%
Jun 202685%9.4%2.8%1.3%0.69%0.46%0.38%0.04%<0.01%<0.01%
Jul 202686.4%7.8%2.8%1.3%0.86%0.38%0.38%0.04%<0.01%<0.01%
Aug 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%
Sep 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%

How has the Nespresso and The Original Donut Shop comparison changed over the last 12 months?

3 findings

How did search popularity change for coffee pod brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for The Original Donut Shop worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nespresso’s and The Original Donut Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nespresso

1 branded search term

  • nespresso

The Original Donut Shop

1 branded search term

  • the original donut shop

How the Brand Demand Index is measured

Other head-to-heads among coffee pod brands

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