Brandwave

How popular isThe Original Donut Shop in search?

In September 2026, people searched for The Original Donut Shop by name about 1,300 times worldwide, a 31.6% decrease from the previous year. These searches made up <0.01% of all global coffee pod brand searches, placing The Original Donut Shop tenth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Starbucks84.7%
  2. Nespresso9.3%
  3. Dolce Gusto2.8%
  4. Peet's Coffee1.5%
  5. Lavazza0.84%
  6. Illy0.38%
  7. L'OR0.38%
  8. Green Mountain Coffee Roasters0.04%
  9. Grind<0.01%
  10. The Original Donut Shop<0.01%
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Which coffee pod brands compete with The Original Donut Shop?

The Original Donut Shop against coffee pod brands worldwide, by month

Share of searches by month for Starbucks, Nespresso, Dolce Gusto, The Original Donut Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksNespressoDolce GustoPeet's CoffeeLavazzaIllyL'ORGreen Mountain Coffee RoastersGrindThe Original Donut Shop
Oct 202589.1%6.6%2%1.1%0.72%0.32%0.26%0.04%<0.01%<0.01%
Nov 202588.2%7.9%1.9%0.87%0.58%0.26%0.21%0.03%<0.01%<0.01%
Dec 202589.8%6.6%1.6%0.89%0.59%0.27%0.22%0.03%<0.01%<0.01%
Jan 202686.6%7.8%2.3%1.6%0.86%0.47%0.31%0.05%<0.01%<0.01%
Feb 202685.3%9.4%2.3%1.3%0.85%0.46%0.31%0.05%<0.01%<0.01%
Mar 202684.7%9.3%2.8%1.3%1%0.46%0.38%0.05%<0.01%<0.01%
Apr 202684.9%9.4%2.8%1.3%0.84%0.46%0.38%0.04%<0.01%<0.01%
May 202684.6%9.3%2.8%1.5%0.84%0.46%0.38%0.04%<0.01%<0.01%
Jun 202685%9.4%2.8%1.3%0.69%0.46%0.38%0.04%<0.01%<0.01%
Jul 202686.4%7.8%2.8%1.3%0.86%0.38%0.38%0.04%<0.01%<0.01%
Aug 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%
Sep 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%

  1. 1.Starbucks

    84.7%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nespresso

    9.3%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Dolce Gusto

    2.8%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Peet's Coffee

    1.5%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lavazza

    0.84%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Illy

    0.38%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.L'OR

    0.38%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Green Mountain Coffee Roasters

    0.04%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Grind

    <0.01%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  10. 10.The Original Donut Shop

    <0.01%

    Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between The Original Donut Shop and its closest rivals

Every comparison with The Original Donut Shop

9 comparisons

How has branded search demand for The Original Donut Shop changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Original Donut Shop worldwide fell from 1.9K to 1.3K.
  • Across the 12 months ending September 2026, The Original Donut Shop’s share of searches among coffee pod brands worldwide held steady at <0.01%.

How did search popularity change for coffee pod brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for The Original Donut Shop worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

  3. Estimated monthly branded searches for Grind worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Green Mountain Coffee Roasters worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  6. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are The Original Donut Shop’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Original Donut Shop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the original donut shop

How the Brand Demand Index is measured

Who owns The Original Donut Shop?

The Original Donut Shop is owned by Keurig Dr Pepper. Brandwave also tracks Dr Pepper, Green Mountain Coffee Roasters and Mott’s, owned by the same company, worldwide.

Do you work for The Original Donut Shop? To request corrections or removal please contact us via our support page and we will be happy to assist.

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