Brandwave

Starbucks vs The Original Donut Shop:Which is more popular?

In September 2026, Starbucks had more branded searches than The Original Donut Shop among coffee pod brands worldwide. Starbucks had about 30.4 million branded searches, while The Original Donut Shop had 1,300. Starbucks made up 84.7% of all coffee pod brand searches we track, and The Original Donut Shop accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, Starbucks and The Original Donut Shop each appeared in three of the five answers. Starbucks was mentioned before The Original Donut Shop in three out of four answers.

Among coffee pod brands worldwide in September 2026

Who do people search for more?

Starbucks, about 23385 searches for every 1 for The Original Donut Shop

Starbucks 30.4M searchesThe Original Donut Shop 1.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Starbucks in 3 of 5The Original Donut Shop in 3 of 5

Who does AI recommend more?

Starbucks, named ahead of The Original Donut Shop in 3 of 4 answers

Starbucks first in 3The Original Donut Shop first in 1

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Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starbucks was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Original Donut Shop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Starbucks was listed before The Original Donut Shop in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Nespresso2nd
  3. Green Mountain Coffee Roasters3rd
  4. Starbucks4th
  5. The Original Donut Shop5th
  6. Lavazza6th
  7. Dolce Gusto–
  8. Illy–
  9. L'OR–
  10. Grind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'OR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee pod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Starbucks or The Original Donut Shop more popular in search?

This chart shows how often people search Google for Starbucks and The Original Donut Shop by name. Each line represents a brand's share of searches for all ten coffee pod brands we track, month by month, from English-language searches worldwide.

Starbucks and The Original Donut Shop among coffee pod brands worldwide, by month

Share of searches by month for Starbucks, The Original Donut Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksNespressoDolce GustoPeet's CoffeeLavazzaIllyL'ORGreen Mountain Coffee RoastersGrindThe Original Donut Shop
Oct 202589.1%6.6%2%1.1%0.72%0.32%0.26%0.04%<0.01%<0.01%
Nov 202588.2%7.9%1.9%0.87%0.58%0.26%0.21%0.03%<0.01%<0.01%
Dec 202589.8%6.6%1.6%0.89%0.59%0.27%0.22%0.03%<0.01%<0.01%
Jan 202686.6%7.8%2.3%1.6%0.86%0.47%0.31%0.05%<0.01%<0.01%
Feb 202685.3%9.4%2.3%1.3%0.85%0.46%0.31%0.05%<0.01%<0.01%
Mar 202684.7%9.3%2.8%1.3%1%0.46%0.38%0.05%<0.01%<0.01%
Apr 202684.9%9.4%2.8%1.3%0.84%0.46%0.38%0.04%<0.01%<0.01%
May 202684.6%9.3%2.8%1.5%0.84%0.46%0.38%0.04%<0.01%<0.01%
Jun 202685%9.4%2.8%1.3%0.69%0.46%0.38%0.04%<0.01%<0.01%
Jul 202686.4%7.8%2.8%1.3%0.86%0.38%0.38%0.04%<0.01%<0.01%
Aug 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%
Sep 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%

How has the Starbucks and The Original Donut Shop comparison changed over the last 12 months?

3 findings

How did search popularity change for coffee pod brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for The Original Donut Shop worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Starbucks’ and The Original Donut Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Starbucks

1 branded search term

  • starbucks

The Original Donut Shop

1 branded search term

  • the original donut shop

How the Brand Demand Index is measured

Other head-to-heads among coffee pod brands

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