Brandwave

Moccona vs The Original Donut Shop:Which is more popular?

In October 2026, Moccona had more branded searches than The Original Donut Shop among coffee pod brands worldwide. Moccona had about 1,090 branded searches, while The Original Donut Shop had 510. Moccona made up 0.15% of all coffee pod brand searches we track, and The Original Donut Shop accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, The Original Donut Shop appeared in three of the five answers and Moccona in none.

Among coffee pod brands worldwide in October 2026

Who do people search for more?

Moccona, about 2 searches for every 1 for The Original Donut Shop

Moccona 1.1K searchesThe Original Donut Shop 510 searches

Who does AI mention more?

The Original Donut Shop, mentioned in 3 of 5 answers, Moccona in 0

The Original Donut Shop in 3 of 5Moccona in 0 of 5

Who does AI recommend more?

The Original Donut Shop, the only one of the two named

The Original Donut Shop first in 2Moccona never named

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Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Original Donut Shop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moccona did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Nespresso2nd
  3. Green Mountain Coffee Roasters3rd
  4. Starbucks4th
  5. The Original Donut Shop5th
  6. Lavazza6th
  7. Dolce Gusto–
  8. Illy–
  9. Grind–
  10. +1 more
  11. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about coffee pod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Moccona or The Original Donut Shop more popular in search?

This chart shows how often people search Google for Moccona and The Original Donut Shop by name. Each line represents a brand's share of searches for all 11 coffee pod brands we track, month by month, from English-language searches worldwide.

Moccona and The Original Donut Shop among coffee pod brands worldwide, by month

Share of searches by month for Moccona, The Original Donut Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoStarbucksLavazzaDolce GustoPeet's CoffeeIllyGreen Mountain Coffee RoastersGrindL'ORMocconaThe Original Donut Shop
Nov 202585.2%8.4%2.8%1.1%0.66%0.48%0.44%0.39%0.07%0.1%0.33%
Dec 202586.1%7.6%2.8%0.97%0.57%0.42%0.42%0.34%0.06%0.09%0.55%
Jan 202682%9.3%3.9%1.3%0.79%0.56%0.75%0.45%0.07%0.15%0.79%
Feb 202677.2%13.9%3.6%1.4%0.85%0.6%1.3%0.39%0.1%0.19%0.51%
Mar 202681.2%10.1%3.7%1.2%0.75%0.6%1.5%0.39%0.15%0.24%0.22%
Apr 202682.2%9.5%3.7%1.2%0.81%0.61%0.93%0.4%0.2%0.17%0.17%
May 202684.1%8.4%3.3%1.3%0.73%0.55%0.76%0.36%0.18%0.21%0.11%
Jun 202681.5%9.5%4.5%1.3%0.79%0.64%0.7%0.42%0.22%0.28%0.15%
Jul 202682.8%8.5%4.1%1.1%0.75%0.57%1%0.32%0.28%0.19%0.39%
Aug 202682.1%8.4%4.7%1.3%0.75%0.54%1.1%0.3%0.26%0.2%0.41%
Sep 202681.3%10.1%4.6%1.3%0.63%0.66%0.56%0.35%0.26%0.22%0.1%
Oct 202685.2%8.2%3.4%1.2%0.5%0.49%0.37%0.26%0.19%0.15%0.07%

Moccona and The Original Donut Shop sell other things too, so only their searches that name this product count here, like “moccona capsules”.

How has branded search for Moccona and The Original Donut Shop changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Moccona took it in March 2026, The Original Donut Shop took it in July 2026, Moccona took it in September 2026.
  • Across the 12 months ending October 2026, Moccona’s share of searches among coffee pod brands worldwide moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 780 to 1.1K.
  • Across the 12 months ending October 2026, The Original Donut Shop’s share of searches among coffee pod brands worldwide moved from 0.33% to 0.07%, and its estimated monthly branded searches moved from 2.5K to 510.

How did search popularity change for coffee pod brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Moccona worldwide rose 39.7% over 12 measured months, from 780 to 1.1K in October 2026.

  2. Estimated monthly branded searches for The Original Donut Shop worldwide fell 79.4% over 12 measured months, from 2.5K to 510 in October 2026.

How are Moccona’s and The Original Donut Shop’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Moccona’s and The Original Donut Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccona

3 branded search terms

  • moccona capsules
  • moccona coffee capsules
  • moccona coffee pods

The Original Donut Shop

4 branded search terms

  • original donut shop k cups
  • the original donut shop coffee pods
  • the original donut shop k cup pods
  • the original donut shop k cups

How the Brand Demand Index is measured

Other head-to-heads among coffee pod brands

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