Lavazza vs Starbucks:Which is more popular?
In October 2026, Starbucks had more branded searches than Lavazza among coffee pod brands worldwide. Starbucks had about 59,700 branded searches, while Lavazza had 25,100. Starbucks made up 8.2% of all coffee pod brand searches we track, and Lavazza accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, Starbucks appeared in three of the five answers and Lavazza in one. Starbucks was mentioned before Lavazza in every answer that named either.
Who do people search for more?
Starbucks, about 2 searches for every 1 for Lavazza
Who does AI mention more?
Starbucks, mentioned in 3 of 5 answers, Lavazza in 1
Who does AI recommend more?
Starbucks, named ahead of Lavazza in 3 of 3 answers
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Top coffee pod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starbucks was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lavazza was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Starbucks was listed before Lavazza in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'OR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee pod brands
5 answers
Asked ChatGPT
“Which coffee pod brand should I buy?”
Asked ChatGPT
“What are the best coffee pod brands?”
Asked ChatGPT
“What's the best coffee pod brand for everyday coffee?”
Searched Google, AI Overview
“coffee pods”
Searched Google, AI Overview
“coffee pod brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Lavazza or Starbucks more popular in search?
This chart shows how often people search Google for Lavazza and Starbucks by name. Each line represents a brand's share of searches for all 11 coffee pod brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Starbucks, Lavazza. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Starbucks | Lavazza | Dolce Gusto | Peet's Coffee | Illy | Green Mountain Coffee Roasters | Grind | L'OR | Moccona | The Original Donut Shop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 85.2% | 8.4% | 2.8% | 1.1% | 0.66% | 0.48% | 0.44% | 0.39% | 0.07% | 0.1% | 0.33% |
| Dec 2025 | 86.1% | 7.6% | 2.8% | 0.97% | 0.57% | 0.42% | 0.42% | 0.34% | 0.06% | 0.09% | 0.55% |
| Jan 2026 | 82% | 9.3% | 3.9% | 1.3% | 0.79% | 0.56% | 0.75% | 0.45% | 0.07% | 0.15% | 0.79% |
| Feb 2026 | 77.2% | 13.9% | 3.6% | 1.4% | 0.85% | 0.6% | 1.3% | 0.39% | 0.1% | 0.19% | 0.51% |
| Mar 2026 | 81.2% | 10.1% | 3.7% | 1.2% | 0.75% | 0.6% | 1.5% | 0.39% | 0.15% | 0.24% | 0.22% |
| Apr 2026 | 82.2% | 9.5% | 3.7% | 1.2% | 0.81% | 0.61% | 0.93% | 0.4% | 0.2% | 0.17% | 0.17% |
| May 2026 | 84.1% | 8.4% | 3.3% | 1.3% | 0.73% | 0.55% | 0.76% | 0.36% | 0.18% | 0.21% | 0.11% |
| Jun 2026 | 81.5% | 9.5% | 4.5% | 1.3% | 0.79% | 0.64% | 0.7% | 0.42% | 0.22% | 0.28% | 0.15% |
| Jul 2026 | 82.8% | 8.5% | 4.1% | 1.1% | 0.75% | 0.57% | 1% | 0.32% | 0.28% | 0.19% | 0.39% |
| Aug 2026 | 82.1% | 8.4% | 4.7% | 1.3% | 0.75% | 0.54% | 1.1% | 0.3% | 0.26% | 0.2% | 0.41% |
| Sep 2026 | 81.3% | 10.1% | 4.6% | 1.3% | 0.63% | 0.66% | 0.56% | 0.35% | 0.26% | 0.22% | 0.1% |
| Oct 2026 | 85.2% | 8.2% | 3.4% | 1.2% | 0.5% | 0.49% | 0.37% | 0.26% | 0.19% | 0.15% | 0.07% |
Starbucks and Lavazza sell other things too, so only their searches that name this product count here, like “starbucks capsules”.
How has branded search for Lavazza and Starbucks changed worldwide over the last 12 months?
3 findings
- Starbucks was ahead of Lavazza in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lavazza’s share of searches among coffee pod brands worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 20.5K to 25.1K.
- Across the 12 months ending October 2026, Starbucks’ share of searches among coffee pod brands worldwide moved from 8.4% to 8.2%, and its estimated monthly branded searches moved from 62.4K to 59.7K.
How did search popularity change for coffee pod brands worldwide in October 2026?
2 changes
In October 2026, Starbucks lost share of searches among coffee pod brands worldwide, from 10.1% to 8.2%.
In October 2026, Lavazza lost share of searches among coffee pod brands worldwide, from 4.6% to 3.4%.
How are Lavazza’s and Starbucks’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Lavazza’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee pod brands
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