Nespresso vs Starbucks:Which is searched more?
In September 2026, Starbucks had more branded searches than Nespresso among coffee pod brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Nespresso’s 3.4M, and held an 83.2% Share of Search versus Nespresso’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nespresso or Starbucks?
Compare the coffee pod brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Starbucks, Nespresso. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Nespresso | Grind | Dolce Gusto | Lavazza | Illy | L'OR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.4% | 2.9% | 1.9% | 0.71% | 0.32% | 0.26% |
| Nov 2025 | 86.9% | 7.8% | 2.3% | 1.9% | 0.58% | 0.26% | 0.21% |
| Dec 2025 | 88.5% | 6.5% | 2.4% | 1.6% | 0.59% | 0.26% | 0.21% |
| Jan 2026 | 85% | 7.7% | 3.4% | 2.3% | 0.84% | 0.46% | 0.31% |
| Feb 2026 | 83.6% | 9.2% | 3.4% | 2.3% | 0.83% | 0.45% | 0.3% |
| Mar 2026 | 83% | 9.1% | 3.3% | 2.7% | 1% | 0.45% | 0.37% |
| Apr 2026 | 83.1% | 9.2% | 3.3% | 2.7% | 0.82% | 0.45% | 0.37% |
| May 2026 | 82.5% | 9.1% | 4.1% | 2.7% | 0.82% | 0.45% | 0.37% |
| Jun 2026 | 83.3% | 9.2% | 3.3% | 2.7% | 0.67% | 0.45% | 0.37% |
| Jul 2026 | 84.6% | 7.6% | 3.4% | 2.8% | 0.84% | 0.38% | 0.38% |
| Aug 2026 | 83.2% | 9.2% | 3.3% | 2.7% | 0.82% | 0.37% | 0.37% |
| Sep 2026 | 83.2% | 9.2% | 3.3% | 2.7% | 0.82% | 0.37% | 0.37% |
How has the Nespresso and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of Nespresso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide moved from 6.4% to 9.2%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among coffee pod brands worldwide moved from 87.5% to 83.2%, and its estimated monthly branded searches moved from 45.5M to 30.4M.
How did search popularity change for coffee pod brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.
Other head-to-heads among coffee pod brands
How each brand is measured
Brandwave collects information about searches that people make online using Nespresso’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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