Kicking Horse Coffee vs Moccona:Which is more popular?
In September 2026, Kicking Horse Coffee and Moccona were level in searches among coffee brands worldwide, with an estimated 33.1K branded searches each, at 1.4% of the total each. When we asked ChatGPT and Google AI Overviews about coffee brands, Kicking Horse Coffee appeared in two of the five answers and Moccona in none.
Who do people search for more?
Kicking Horse Coffee and Moccona are searched for about as often as each other.
Who does AI mention more?
Kicking Horse Coffee, mentioned in 2 of 5 answers, Moccona in 0
Who does AI recommend more?
Kicking Horse Coffee, the only one of the two named
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kicking Horse Coffee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moccona did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peet's Coffee1st
Lavazza2nd
Café Bustelo2nd
Stumptown4th
Nescafé5th
La Colombe5th- Kicking Horse Coffee7th
Illy–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee brands?”
Asked ChatGPT
“What's the best coffee brand for everyday drinking?”
Searched Google, AI Overview
“coffee brands”
Searched Google, AI Overview
“instant coffee brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kicking Horse Coffee or Moccona more popular in search?
This chart shows how often people search Google for Kicking Horse Coffee and Moccona by name. Each line represents a brand's share of searches for all nine coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kicking Horse Coffee, Moccona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Peet's Coffee | Lavazza | La Colombe | Café Bustelo | Illy | Stumptown | Kicking Horse Coffee | Moccona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 22.3% | 14.9% | 6.9% | 5.5% | 6.7% | 8.2% | 1.1% | 0.9% |
| Nov 2025 | 34.3% | 22.9% | 15.3% | 7.1% | 4.6% | 6.9% | 6.9% | 1.1% | 0.92% |
| Dec 2025 | 34.5% | 23.1% | 15.4% | 6.7% | 4.6% | 6.9% | 5.7% | 2.1% | 0.93% |
| Jan 2026 | 32.5% | 26.6% | 14.5% | 6.3% | 4.3% | 7.9% | 5.3% | 1.6% | 0.88% |
| Feb 2026 | 32.9% | 22% | 14.7% | 7.8% | 5.4% | 8.1% | 6.6% | 1.6% | 0.89% |
| Mar 2026 | 31.3% | 20.9% | 17.1% | 9.1% | 5.1% | 7.7% | 6.3% | 1.5% | 1% |
| Apr 2026 | 37.4% | 20.5% | 13.7% | 7.3% | 5% | 7.5% | 6.1% | 1.5% | 1% |
| May 2026 | 39.9% | 22% | 12% | 6.4% | 4.4% | 6.6% | 6.6% | 1.1% | 1.1% |
| Jun 2026 | 43.3% | 19.5% | 10.6% | 7.4% | 3.9% | 7.1% | 5.8% | 1.2% | 1.2% |
| Jul 2026 | 37.8% | 20.7% | 13.8% | 7.8% | 5% | 6.2% | 6.2% | 1.2% | 1.2% |
| Aug 2026 | 35.8% | 23.9% | 13.1% | 8% | 4.8% | 5.9% | 5.9% | 1.4% | 1.2% |
| Sep 2026 | 35.7% | 23.9% | 13.1% | 6.9% | 5.9% | 5.9% | 5.9% | 1.4% | 1.4% |
How has the Kicking Horse Coffee and Moccona comparison changed over the last 12 months?
3 findings
- Kicking Horse Coffee was ahead of Moccona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kicking Horse Coffee’s share of searches among coffee brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Moccona’s share of searches among coffee brands worldwide moved from 0.9% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for coffee brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
Estimated monthly branded searches for Kicking Horse Coffee worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kicking Horse Coffee’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kicking Horse Coffee
1 branded search term
- kicking horse coffee
Moccona
1 branded search term
- moccona
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