Califia Farms vs Starbucks:Which is more popular by branded search?
In August 2026, Starbucks had more branded searches than Califia Farms among iced coffee brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Califia Farms’ 9.9K, and held a 93.3% Share of Search versus Califia Farms’ 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Califia Farms or Starbucks?
Compare the iced coffee brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Starbucks, Califia Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Costa | Nescafé | Jimmy's | Emmi | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.5% | 1.7% | 1.7% | 0.94% | 0.13% | 0.03% |
| Nov 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.13% | 0.02% |
| Dec 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.1% | 0.02% |
| Jan 2026 | 94.2% | 2.1% | 2.1% | 1.4% | 0.19% | 0.03% |
| Feb 2026 | 93.8% | 2.5% | 2.1% | 1.4% | 0.19% | 0.03% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.4% | 0.23% | 0.03% |
| Apr 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| May 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.23% | 0.03% |
| Jun 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.18% | 0.02% |
| Jul 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| Aug 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.19% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Califia Farms and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of Califia Farms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among iced coffee brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide moved from 95.5% to 93.3%, and its estimated monthly branded searches moved from 45.5M to 30.4M.
How did search popularity change for iced coffee brands worldwide in August 2026?
2 changes
Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Califia Farms’ and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Califia Farms
1 branded search term
- califia
Starbucks
1 branded search term
- starbucks
Put your own brand in this comparison
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