Brandwave

International Delight vs Starbucks:Which is more popular?

In October 2026, Starbucks had more branded searches than International Delight among coffee creamer brands worldwide. Starbucks had about 33,100 branded searches, while International Delight had 30,200. Starbucks made up 7.8% of all coffee creamer brand searches we track, and International Delight accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, International Delight appeared in three of the five answers and Starbucks in none.

Among coffee creamer brands worldwide in October 2026

Who do people search for more?

Starbucks, about 10% more searches than International Delight

Starbucks 33.1K searchesInternational Delight 30.2K searches

Who does AI mention more?

International Delight, mentioned in 3 of 5 answers, Starbucks in 0

International Delight in 3 of 5Starbucks in 0 of 5

Who does AI recommend more?

International Delight, the only one of the two named

International Delight first in 3Starbucks never named

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Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, International Delight was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Starbucks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. International Delight2nd
  3. Coffee mate3rd
  4. Califia Farms4th
  5. nutpods5th
  6. Natural Bliss6th
  7. Silk7th
  8. Oatly8th
  9. Starbucks–
  10. Laird Superfood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is International Delight or Starbucks more popular in search?

This chart shows how often people search Google for International Delight and Starbucks by name. Each line represents a brand's share of searches for all ten coffee creamer brands we track, month by month, from English-language searches worldwide.

International Delight and Starbucks among coffee creamer brands worldwide, by month

Share of searches by month for Starbucks, International Delight. The figures are in the table below the chart.

View monthly share of searches table
MonthCoffee mateChobaniStarbucksInternational DelightnutpodsNatural BlissSilkLaird SuperfoodCalifia FarmsOatly
Nov 202538.8%26%9.5%10.6%7.1%1.3%2.8%2.3%0.83%0.69%
Dec 202539.2%26.3%7.9%10.7%7.8%1.6%2.9%2.3%0.7%0.7%
Jan 202631.9%31.9%6.4%11.3%8.6%1.9%2.9%3.5%0.85%0.69%
Feb 202638.8%26%6.4%9.9%8.5%2.3%2.8%3.5%0.83%0.83%
Mar 202637.8%25.3%6.2%10.3%8.3%5.1%2.8%2.8%0.81%0.67%
Apr 202637.7%25.4%6.2%10.4%8.3%4.2%2.8%3.4%0.82%0.82%
May 202641%27.5%5.5%9.2%6%3%2.5%3.7%0.73%0.88%
Jun 202637.1%30.6%6.1%10.2%6.7%2.2%2.7%2.7%0.81%0.81%
Jul 202637.9%30.8%6.2%9.6%6.2%3.4%2.3%2.3%0.67%0.67%
Aug 202634.1%27.8%6.9%15.8%6.1%3.1%2%2.5%0.91%0.73%
Sep 202635.1%35.1%7%8.5%7%2.1%2.1%1.7%0.75%0.62%
Oct 202639%31.9%7.8%7.1%5.8%2.3%2.3%1.9%0.85%0.85%

Starbucks sells other things too, so only its searches that name this product count here, like “starbucks creamer”.

How has branded search for International Delight and Starbucks changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Starbucks took it in October 2026.
  • Across the 12 months ending October 2026, International Delight’s share of searches among coffee creamer brands worldwide moved from 10.6% to 7.1%, and its estimated monthly branded searches moved from 37K to 30.2K.
  • Across the 12 months ending October 2026, Starbucks’ share of searches among coffee creamer brands worldwide moved from 9.5% to 7.8%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for coffee creamer brands worldwide in October 2026?

2 changes

  1. In October 2026, Starbucks overtook International Delight to rank 3rd among coffee creamer brands worldwide, with 7.8% of the searches.

  2. In October 2026, International Delight lost share of searches among coffee creamer brands worldwide, from 8.5% to 7.1%.

How are International Delight’s and Starbucks’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using International Delight’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

International Delight

2 branded search terms

  • international delight
  • international delight creamer

Starbucks

1 branded search term

  • starbucks creamer

How the Brand Demand Index is measured

Other head-to-heads among coffee creamer brands

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