Illy vs Starbucks:Which is searched more?
In August 2026, Starbucks had more branded searches than Illy among coffee brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Illy’s 135K, and held a 95.9% Share of Search versus Illy’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Illy or Starbucks?
Compare the coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Starbucks, Illy. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Illy |
|---|---|---|
| Oct 2025 | 97.1% | 0.35% |
| Nov 2025 | 97.6% | 0.29% |
| Dec 2025 | 97.6% | 0.29% |
| Jan 2026 | 96.3% | 0.52% |
| Feb 2026 | 96.3% | 0.52% |
| Mar 2026 | 96.1% | 0.52% |
| Apr 2026 | 95.9% | 0.52% |
| May 2026 | 95.3% | 0.52% |
| Jun 2026 | 95.5% | 0.52% |
| Jul 2026 | 95.9% | 0.43% |
| Aug 2026 | 95.9% | 0.43% |
| Sep 2026 | — | — |
How has the Illy and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of Illy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Illy’s estimated Share of Search among coffee brands worldwide moved from 0.35% to 0.43%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee brands worldwide moved from 97.1% to 95.9%, and its estimated monthly branded searches moved from 45.5M to 30.4M.
How did search popularity change for coffee brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Illy’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.