Brandwave

La Colombe vs Starbucks:Which is more popular?

In September 2026, La Colombe and Starbucks were level in searches among iced coffee brands worldwide, with an estimated 110K branded searches each, at 6.6% of the total each. When we asked ChatGPT and Google AI Overviews about iced coffee brands, both La Colombe and Starbucks appeared in all five answers. La Colombe was mentioned before Starbucks in every answer.

Among iced coffee brands worldwide in September 2026

Who do people search for more?

La Colombe and Starbucks are searched for about as often as each other.

La Colombe 110K searchesStarbucks 110K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

La Colombe in 5 of 5Starbucks in 5 of 5

Who does AI recommend more?

La Colombe, named ahead of Starbucks in every answer

La Colombe first in 5Starbucks never first

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Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both La Colombe and Starbucks showed up in all five answers. La Colombe was listed before Starbucks in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Nescafé–
  6. Jimmy's–
  7. Emmi–
  8. Costa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is La Colombe or Starbucks more popular in search?

This chart shows how often people search Google for La Colombe and Starbucks by name. Each line represents a brand's share of searches for all eight iced coffee brands we track, month by month, from English-language searches worldwide.

La Colombe and Starbucks among iced coffee brands worldwide, by month

Share of searches by month for La Colombe, Starbucks. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféJimmy'sLa ColombeStarbucksEmmiSTōKCalifia FarmsCosta
Oct 202550.6%27.8%6.8%6.8%3.7%2.5%1.9%0.1%
Nov 202548.2%32.3%6.4%5.3%4.3%1.9%1.4%0.08%
Dec 202548.6%32.6%6.5%5.3%3.6%2%1.3%0.08%
Jan 202648%32.2%6.4%5.3%4.3%1.9%1.8%0.08%
Feb 202646.8%31.4%7.6%6.3%4.2%1.9%1.7%0.11%
Mar 202644.6%30%9%7.3%4.9%2.2%1.9%0.13%
Apr 202650.5%27.8%6.7%6.7%4.5%2%1.5%0.18%
May 202653.1%24.3%5.8%8.7%3.9%2.6%1.2%0.23%
Jun 202653.7%24.3%5.9%8.1%3.2%3.2%1.2%0.24%
Jul 202648.4%26.6%6.5%8.9%4.4%3.6%1.5%0.26%
Aug 202649.3%27.1%6.6%8.1%3.6%3.6%1.5%0.22%
Sep 202649.7%27.3%6.6%6.6%4.5%3.7%1.5%0.11%

How has the La Colombe and Starbucks comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Starbucks took it in May 2026.
  • Across the 12 months ending September 2026, La Colombe’s share of searches among iced coffee brands worldwide moved from 6.8% to 6.6%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Starbucks’ share of searches among iced coffee brands worldwide moved from 6.8% to 6.6%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for iced coffee brands worldwide in September 2026?

2 changes
  1. In September 2026, Starbucks lost share of searches among iced coffee brands worldwide, from 8.1% to 6.6%.

  2. La Colombe’s share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using La Colombe’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Colombe

1 branded search term

  • la colombe

Starbucks

2 branded search terms

  • starbucks cold brew
  • starbucks iced coffee

How the Brand Demand Index is measured

Other head-to-heads among iced coffee brands

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