Starbucks vs STōK:Which is more popular?
In October 2026, Starbucks had more branded searches than STōK among iced coffee brands worldwide. Starbucks had about 114,000 branded searches, while STōK had 60,500. Starbucks made up 47.7% of all iced coffee brand searches we track, and STōK accounted for 25.4%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, Starbucks appeared in all five answers and STōK in four. STōK was mentioned before Starbucks in four out of five answers.
Who do people search for more?
Starbucks, about 88% more searches than STōK
Who does AI mention more?
Starbucks, mentioned in every answer we collected
Who does AI recommend more?
STōK, named ahead of Starbucks in 4 of 5 answers
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Top iced coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starbucks appeared in all five answers. STōK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. STōK was listed before Starbucks in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Colombe1st- STōK2nd
- Starbucks3rd
Califia Farms4th
Stumptown5th
Nescafé–- Jimmy's–
Costa–
Grind–
Emmi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about iced coffee brands
5 answers
Asked ChatGPT
“Which iced coffee brand should I buy?”
Asked ChatGPT
“What are the best iced coffee brands?”
Asked ChatGPT
“What's the best iced coffee brand for quick caffeine?”
Searched Google, AI Overview
“iced coffee brands”
Searched Google, AI Overview
“best iced coffee”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Starbucks or STōK more popular in search?
This chart shows how often people search Google for Starbucks and STōK by name. Each line represents a brand's share of searches for all ten iced coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Starbucks, STōK. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | STōK | Nescafé | La Colombe | Jimmy's | Califia Farms | Stumptown | Costa | Grind | Emmi |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.6% | 19.9% | 10.9% | 6.9% | 2.6% | 1.1% | 1.5% | 1.1% | 0.41% | 0.09% |
| Dec 2025 | 60.2% | 17.7% | 7.9% | 8% | 2.3% | 1.2% | 1.3% | 1.1% | 0.31% | 0.1% |
| Jan 2026 | 56% | 19.8% | 8.9% | 9.2% | 2.2% | 1.3% | 1.2% | 1% | 0.32% | 0.09% |
| Feb 2026 | 57.8% | 16.7% | 11.2% | 7.9% | 2.2% | 1.3% | 1.2% | 1.2% | 0.35% | 0.11% |
| Mar 2026 | 56.8% | 16.4% | 11% | 8.7% | 2.7% | 1.2% | 1.5% | 1.1% | 0.37% | 0.11% |
| Apr 2026 | 52.9% | 15.6% | 15.6% | 8.5% | 2.5% | 1% | 1.5% | 1.7% | 0.43% | 0.13% |
| May 2026 | 53.9% | 16% | 16% | 8.1% | 2.1% | 0.85% | 1% | 1.6% | 0.38% | 0.11% |
| Jun 2026 | 49.6% | 16% | 16% | 12.2% | 2.1% | 0.89% | 1.2% | 1.6% | 0.35% | 0.14% |
| Jul 2026 | 50.8% | 16.3% | 20% | 6% | 2.2% | 1.1% | 1.5% | 1.6% | 0.29% | 0.15% |
| Aug 2026 | 49.8% | 21.9% | 14.7% | 6.7% | 2.4% | 1.3% | 1.3% | 1.4% | 0.24% | 0.14% |
| Sep 2026 | 46.4% | 24.9% | 16.6% | 6% | 2.2% | 1.3% | 1.2% | 0.92% | 0.27% | 0.16% |
| Oct 2026 | 47.7% | 25.4% | 13.9% | 7.1% | 2.3% | 1.3% | 1.2% | 0.79% | 0.16% | 0.14% |
Starbucks sells other things too, so only its searches that name this product count here, like “starbucks cold brew”.
How has branded search for Starbucks and STōK changed worldwide over the last 12 months?
3 findings
- Starbucks was ahead of STōK in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Starbucks’ share of searches among iced coffee brands worldwide moved from 55.6% to 47.7%, and its estimated monthly branded searches moved from 92.4K to 114K.
- Across the 12 months ending October 2026, STōK’s share of searches among iced coffee brands worldwide moved from 19.9% to 25.4%, and its estimated monthly branded searches moved from 33.1K to 60.5K.
How did search popularity change for iced coffee brands worldwide in October 2026?
2 changes
In October 2026, Starbucks gained share of searches among iced coffee brands worldwide, from 46.4% to 47.7%.
In October 2026, STōK gained share of searches among iced coffee brands worldwide, from 24.9% to 25.4%.
How are Starbucks’ and STōK’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Starbucks’ and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among iced coffee brands
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