Brandwave

Nescafé vs STōK:Which is more popular?

In October 2026, STōK had more branded searches than Nescafé among iced coffee brands worldwide. STōK had about 60,500 branded searches, while Nescafé had 33,100. STōK made up 25.4% of all iced coffee brand searches we track, and Nescafé accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, STōK appeared in four of the five answers and Nescafé in none.

Among iced coffee brands worldwide in October 2026

Who do people search for more?

STōK, about 83% more searches than Nescafé

STōK 60.5K searchesNescafé 33.1K searches

Who does AI mention more?

STōK, mentioned in 4 of 5 answers, Nescafé in 0

STōK in 4 of 5Nescafé in 0 of 5

Who does AI recommend more?

STōK, the only one of the two named

STōK first in 4Nescafé never named

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Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, STōK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nescafé did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Stumptown5th
  6. Nescafé–
  7. Jimmy's–
  8. Costa–
  9. Grind–
  10. Emmi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nescafé or STōK more popular in search?

This chart shows how often people search Google for Nescafé and STōK by name. Each line represents a brand's share of searches for all ten iced coffee brands we track, month by month, from English-language searches worldwide.

Nescafé and STōK among iced coffee brands worldwide, by month

Share of searches by month for STōK, Nescafé. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksSTōKNescaféLa ColombeJimmy'sCalifia FarmsStumptownCostaGrindEmmi
Nov 202555.6%19.9%10.9%6.9%2.6%1.1%1.5%1.1%0.41%0.09%
Dec 202560.2%17.7%7.9%8%2.3%1.2%1.3%1.1%0.31%0.1%
Jan 202656%19.8%8.9%9.2%2.2%1.3%1.2%1%0.32%0.09%
Feb 202657.8%16.7%11.2%7.9%2.2%1.3%1.2%1.2%0.35%0.11%
Mar 202656.8%16.4%11%8.7%2.7%1.2%1.5%1.1%0.37%0.11%
Apr 202652.9%15.6%15.6%8.5%2.5%1%1.5%1.7%0.43%0.13%
May 202653.9%16%16%8.1%2.1%0.85%1%1.6%0.38%0.11%
Jun 202649.6%16%16%12.2%2.1%0.89%1.2%1.6%0.35%0.14%
Jul 202650.8%16.3%20%6%2.2%1.1%1.5%1.6%0.29%0.15%
Aug 202649.8%21.9%14.7%6.7%2.4%1.3%1.3%1.4%0.24%0.14%
Sep 202646.4%24.9%16.6%6%2.2%1.3%1.2%0.92%0.27%0.16%
Oct 202647.7%25.4%13.9%7.1%2.3%1.3%1.2%0.79%0.16%0.14%

Nescafé sells other things too, so only its searches that name this product count here, like “nescafe iced coffee”.

How has branded search for Nescafé and STōK changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Nescafé took it in July 2026, STōK took it in August 2026.
  • Across the 12 months ending October 2026, Nescafé’s share of searches among iced coffee brands worldwide moved from 10.9% to 13.9%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
  • Across the 12 months ending October 2026, STōK’s share of searches among iced coffee brands worldwide moved from 19.9% to 25.4%, and its estimated monthly branded searches moved from 33.1K to 60.5K.

How did search popularity change for iced coffee brands worldwide in October 2026?

2 changes

  1. In October 2026, STōK gained share of searches among iced coffee brands worldwide, from 24.9% to 25.4%.

  2. In October 2026, Nescafé lost share of searches among iced coffee brands worldwide, from 16.6% to 13.9%.

How are Nescafé’s and STōK’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nescafé’s and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nescafé

1 branded search term

  • nescafe iced coffee

STōK

1 branded search term

  • stok cold brew

How the Brand Demand Index is measured

Other head-to-heads among iced coffee brands

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