Brandwave

Costa vs Stumptown:Which is more popular?

In October 2026, Stumptown had more branded searches than Costa among iced coffee brands worldwide. Stumptown had about 2,930 branded searches, while Costa had 1,880. Stumptown made up 1.2% of all iced coffee brand searches we track, and Costa accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, Stumptown appeared in one of the five answers and Costa in none.

Among iced coffee brands worldwide in October 2026

Who do people search for more?

Stumptown, about 56% more searches than Costa

Stumptown 2.9K searchesCosta 1.9K searches

Who does AI mention more?

Stumptown, mentioned in 1 of 5 answers, Costa in 0

Stumptown in 1 of 5Costa in 0 of 5

Follow Costa vs Stumptown and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stumptown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Costa did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Stumptown5th
  6. Nescafé–
  7. Jimmy's–
  8. Costa–
  9. Grind–
  10. Emmi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Costa or Stumptown more popular in search?

This chart shows how often people search Google for Costa and Stumptown by name. Each line represents a brand's share of searches for all ten iced coffee brands we track, month by month, from English-language searches worldwide.

Costa and Stumptown among iced coffee brands worldwide, by month

Share of searches by month for Stumptown, Costa. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksSTōKNescaféLa ColombeJimmy'sCalifia FarmsStumptownCostaGrindEmmi
Nov 202555.6%19.9%10.9%6.9%2.6%1.1%1.5%1.1%0.41%0.09%
Dec 202560.2%17.7%7.9%8%2.3%1.2%1.3%1.1%0.31%0.1%
Jan 202656%19.8%8.9%9.2%2.2%1.3%1.2%1%0.32%0.09%
Feb 202657.8%16.7%11.2%7.9%2.2%1.3%1.2%1.2%0.35%0.11%
Mar 202656.8%16.4%11%8.7%2.7%1.2%1.5%1.1%0.37%0.11%
Apr 202652.9%15.6%15.6%8.5%2.5%1%1.5%1.7%0.43%0.13%
May 202653.9%16%16%8.1%2.1%0.85%1%1.6%0.38%0.11%
Jun 202649.6%16%16%12.2%2.1%0.89%1.2%1.6%0.35%0.14%
Jul 202650.8%16.3%20%6%2.2%1.1%1.5%1.6%0.29%0.15%
Aug 202649.8%21.9%14.7%6.7%2.4%1.3%1.3%1.4%0.24%0.14%
Sep 202646.4%24.9%16.6%6%2.2%1.3%1.2%0.92%0.27%0.16%
Oct 202647.7%25.4%13.9%7.1%2.3%1.3%1.2%0.79%0.16%0.14%

Stumptown sells other things too, so only its searches that name this product count here, like “stumptown cold brew”.

How has branded search for Costa and Stumptown changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Costa took it in April 2026, Stumptown took it in September 2026.
  • Across the 12 months ending October 2026, Costa’s share of searches among iced coffee brands worldwide moved from 1.1% to 0.79%, and its estimated monthly branded searches moved from 1.8K to 1.9K.
  • Across the 12 months ending October 2026, Stumptown’s share of searches among iced coffee brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for iced coffee brands worldwide in October 2026?

2 changes

  1. Costa’s share of searches among iced coffee brands worldwide has lost ground for 3 months in a row, from 1.6% to 0.79% in October 2026.

  2. Estimated monthly branded searches for Stumptown worldwide rose 20.1% over 12 measured months, from 2.4K to 2.9K in October 2026.

How are Costa’s and Stumptown’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Costa’s and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Costa

3 branded search terms

  • costa canned coffee
  • costa cold brew
  • costa iced coffee

Stumptown

2 branded search terms

  • stumptown cold brew
  • stumptown iced coffee

How the Brand Demand Index is measured

Other head-to-heads among iced coffee brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free