Emmi vs Stumptown:Which is more popular?
In October 2026, Stumptown had more branded searches than Emmi among iced coffee brands worldwide. Stumptown had about 2,930 branded searches, while Emmi had 330. Stumptown made up 1.2% of all iced coffee brand searches we track, and Emmi accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, Stumptown appeared in one of the five answers and Emmi in none.
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Top iced coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stumptown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Emmi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Colombe1st
STōK2nd
Starbucks3rd
Califia Farms4th
Stumptown5th
Nescafé–- Jimmy's–
Costa–
Grind–
Emmi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about iced coffee brands
5 answers
Asked ChatGPT
“Which iced coffee brand should I buy?”
Asked ChatGPT
“What are the best iced coffee brands?”
Asked ChatGPT
“What's the best iced coffee brand for quick caffeine?”
Searched Google, AI Overview
“iced coffee brands”
Searched Google, AI Overview
“best iced coffee”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Emmi or Stumptown more popular in search?
This chart shows how often people search Google for Emmi and Stumptown by name. Each line represents a brand's share of searches for all ten iced coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stumptown, Emmi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | STōK | Nescafé | La Colombe | Jimmy's | Califia Farms | Stumptown | Costa | Grind | Emmi |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.6% | 19.9% | 10.9% | 6.9% | 2.6% | 1.1% | 1.5% | 1.1% | 0.41% | 0.09% |
| Dec 2025 | 60.2% | 17.7% | 7.9% | 8% | 2.3% | 1.2% | 1.3% | 1.1% | 0.31% | 0.1% |
| Jan 2026 | 56% | 19.8% | 8.9% | 9.2% | 2.2% | 1.3% | 1.2% | 1% | 0.32% | 0.09% |
| Feb 2026 | 57.8% | 16.7% | 11.2% | 7.9% | 2.2% | 1.3% | 1.2% | 1.2% | 0.35% | 0.11% |
| Mar 2026 | 56.8% | 16.4% | 11% | 8.7% | 2.7% | 1.2% | 1.5% | 1.1% | 0.37% | 0.11% |
| Apr 2026 | 52.9% | 15.6% | 15.6% | 8.5% | 2.5% | 1% | 1.5% | 1.7% | 0.43% | 0.13% |
| May 2026 | 53.9% | 16% | 16% | 8.1% | 2.1% | 0.85% | 1% | 1.6% | 0.38% | 0.11% |
| Jun 2026 | 49.6% | 16% | 16% | 12.2% | 2.1% | 0.89% | 1.2% | 1.6% | 0.35% | 0.14% |
| Jul 2026 | 50.8% | 16.3% | 20% | 6% | 2.2% | 1.1% | 1.5% | 1.6% | 0.29% | 0.15% |
| Aug 2026 | 49.8% | 21.9% | 14.7% | 6.7% | 2.4% | 1.3% | 1.3% | 1.4% | 0.24% | 0.14% |
| Sep 2026 | 46.4% | 24.9% | 16.6% | 6% | 2.2% | 1.3% | 1.2% | 0.92% | 0.27% | 0.16% |
| Oct 2026 | 47.7% | 25.4% | 13.9% | 7.1% | 2.3% | 1.3% | 1.2% | 0.79% | 0.16% | 0.14% |
Stumptown sells other things too, so only its searches that name this product count here, like “stumptown cold brew”.
How has branded search for Emmi and Stumptown changed worldwide over the last 12 months?
3 findings
- Stumptown was ahead of Emmi in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Emmi’s share of searches among iced coffee brands worldwide moved from 0.09% to 0.14%, and its estimated monthly branded searches moved from 150 to 330.
- Across the 12 months ending October 2026, Stumptown’s share of searches among iced coffee brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for iced coffee brands worldwide in October 2026?
2 changes
How are Emmi’s and Stumptown’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Emmi’s and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among iced coffee brands
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