Brandwave

La Colombe vs STōK:Which is more popular?

In September 2026, La Colombe had more branded searches than STōK among iced coffee brands worldwide. La Colombe had about 110,000 branded searches, while STōK had 60,500. La Colombe made up 6.6% of all iced coffee brand searches we track, and STōK accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, La Colombe appeared in all five answers and STōK in four. La Colombe was mentioned before STōK in four out of five answers.

Among iced coffee brands worldwide in September 2026

Who do people search for more?

La Colombe, about 82% more searches than STōK

La Colombe 110K searchesSTōK 60.5K searches

Who does AI mention more?

La Colombe, mentioned in every answer we collected

La Colombe in 5 of 5STōK in 4 of 5

Who does AI recommend more?

La Colombe, named ahead of STōK in 4 of 5 answers

La Colombe first in 4STōK first in 1

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Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Colombe appeared in all five answers. STōK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. La Colombe was listed before STōK in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Nescafé–
  6. Jimmy's–
  7. Emmi–
  8. Costa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is La Colombe or STōK more popular in search?

This chart shows how often people search Google for La Colombe and STōK by name. Each line represents a brand's share of searches for all eight iced coffee brands we track, month by month, from English-language searches worldwide.

La Colombe and STōK among iced coffee brands worldwide, by month

Share of searches by month for La Colombe, STōK. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféJimmy'sLa ColombeStarbucksEmmiSTōKCalifia FarmsCosta
Oct 202550.6%27.8%6.8%6.8%3.7%2.5%1.9%0.1%
Nov 202548.2%32.3%6.4%5.3%4.3%1.9%1.4%0.08%
Dec 202548.6%32.6%6.5%5.3%3.6%2%1.3%0.08%
Jan 202648%32.2%6.4%5.3%4.3%1.9%1.8%0.08%
Feb 202646.8%31.4%7.6%6.3%4.2%1.9%1.7%0.11%
Mar 202644.6%30%9%7.3%4.9%2.2%1.9%0.13%
Apr 202650.5%27.8%6.7%6.7%4.5%2%1.5%0.18%
May 202653.1%24.3%5.8%8.7%3.9%2.6%1.2%0.23%
Jun 202653.7%24.3%5.9%8.1%3.2%3.2%1.2%0.24%
Jul 202648.4%26.6%6.5%8.9%4.4%3.6%1.5%0.26%
Aug 202649.3%27.1%6.6%8.1%3.6%3.6%1.5%0.22%
Sep 202649.7%27.3%6.6%6.6%4.5%3.7%1.5%0.11%

How has the La Colombe and STōK comparison changed over the last 12 months?

3 findings
  • La Colombe was ahead of STōK in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, La Colombe’s share of searches among iced coffee brands worldwide moved from 6.8% to 6.6%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.

How did search popularity change for iced coffee brands worldwide in September 2026?

2 changes
  1. La Colombe’s share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026.

  2. Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using La Colombe’s and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Colombe

1 branded search term

  • la colombe

STōK

1 branded search term

  • stok cold brew

How the Brand Demand Index is measured

Other head-to-heads among iced coffee brands

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