Grind vs STōK:Which is more popular?
In September 2026, STōK had more branded searches than Grind among cold brew brands worldwide. STōK had about 60,500 branded searches, while Grind had 390. STōK made up 7.6% of all cold brew brand searches we track, and Grind accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about cold brew brands, STōK appeared in all five answers and Grind in none.
Who do people search for more?
STōK, about 155 searches for every 1 for Grind
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Top cold brew brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, STōK appeared in all five answers. Grind did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STōK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stumptown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Colombe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Califia Farms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Minor Figures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold brew brands
5 answers
Asked ChatGPT
“Which cold brew brand should I buy?”
Asked ChatGPT
“What are the best cold brew brands?”
Asked ChatGPT
“What's the best cold brew brand for iced coffee?”
Searched Google, AI Overview
“cold brew coffee”
- 1STōK
Searched Google, AI Overview
“best cold brew”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Grind or STōK more popular in search?
This chart shows how often people search Google for Grind and STōK by name. Each line represents a brand's share of searches for all seven cold brew brands we track, month by month, from English-language searches worldwide.
Share of searches by month for STōK, Grind. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jimmy's | Stumptown | La Colombe | STōK | Califia Farms | Minor Figures | Grind |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 23.8% | 13% | 4.8% | 3.6% | 1.2% | 0.06% |
| Nov 2025 | 61.6% | 18.4% | 12.3% | 3.7% | 2.8% | 1.1% | 0.08% |
| Dec 2025 | 64.2% | 15.7% | 12.8% | 3.9% | 2.6% | 0.77% | 0.06% |
| Jan 2026 | 63.4% | 15.5% | 12.6% | 3.8% | 3.5% | 1.1% | 0.04% |
| Feb 2026 | 59.7% | 17.8% | 14.5% | 3.6% | 3.3% | 1.1% | 0.04% |
| Mar 2026 | 57% | 17% | 17% | 4.2% | 3.5% | 1.2% | 0.07% |
| Apr 2026 | 59.1% | 17.6% | 14.4% | 4.3% | 3.2% | 1.3% | 0.08% |
| May 2026 | 56% | 20.3% | 13.5% | 6.1% | 2.8% | 1.2% | 0.11% |
| Jun 2026 | 57.3% | 17.1% | 13.9% | 7.6% | 2.9% | 1% | 0.11% |
| Jul 2026 | 57.2% | 17% | 13.9% | 7.6% | 3.1% | 1% | 0.09% |
| Aug 2026 | 57.2% | 17.1% | 13.9% | 7.6% | 3.1% | 1% | 0.07% |
| Sep 2026 | 57.1% | 17% | 13.9% | 7.6% | 3.1% | 1.2% | 0.05% |
How has the Grind and STōK comparison changed over the last 12 months?
3 findings
- STōK was ahead of Grind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grind’s share of searches among cold brew brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide moved from 4.8% to 7.6%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for cold brew brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grind’s and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cold brew brands
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