Brandwave

Grind vs Nescafé:Which is more popular?

In October 2026, Nescafé had more branded searches than Grind among iced coffee brands worldwide. Nescafé had about 33,100 branded searches, while Grind had 380. Nescafé made up 13.9% of all iced coffee brand searches we track, and Grind accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, neither Grind nor Nescafé appeared in any of the five answers.

Among iced coffee brands worldwide in October 2026

Who do people search for more?

Nescafé, about 87 searches for every 1 for Grind

Nescafé 33.1K searchesGrind 380 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Grind in 0 of 5Nescafé in 0 of 5

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Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Grind nor Nescafé showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Stumptown5th
  6. Nescafé–
  7. Jimmy's–
  8. Costa–
  9. Grind–
  10. Emmi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Grind or Nescafé more popular in search?

This chart shows how often people search Google for Grind and Nescafé by name. Each line represents a brand's share of searches for all ten iced coffee brands we track, month by month, from English-language searches worldwide.

Grind and Nescafé among iced coffee brands worldwide, by month

Share of searches by month for Nescafé, Grind. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksSTōKNescaféLa ColombeJimmy'sCalifia FarmsStumptownCostaGrindEmmi
Nov 202555.6%19.9%10.9%6.9%2.6%1.1%1.5%1.1%0.41%0.09%
Dec 202560.2%17.7%7.9%8%2.3%1.2%1.3%1.1%0.31%0.1%
Jan 202656%19.8%8.9%9.2%2.2%1.3%1.2%1%0.32%0.09%
Feb 202657.8%16.7%11.2%7.9%2.2%1.3%1.2%1.2%0.35%0.11%
Mar 202656.8%16.4%11%8.7%2.7%1.2%1.5%1.1%0.37%0.11%
Apr 202652.9%15.6%15.6%8.5%2.5%1%1.5%1.7%0.43%0.13%
May 202653.9%16%16%8.1%2.1%0.85%1%1.6%0.38%0.11%
Jun 202649.6%16%16%12.2%2.1%0.89%1.2%1.6%0.35%0.14%
Jul 202650.8%16.3%20%6%2.2%1.1%1.5%1.6%0.29%0.15%
Aug 202649.8%21.9%14.7%6.7%2.4%1.3%1.3%1.4%0.24%0.14%
Sep 202646.4%24.9%16.6%6%2.2%1.3%1.2%0.92%0.27%0.16%
Oct 202647.7%25.4%13.9%7.1%2.3%1.3%1.2%0.79%0.16%0.14%

Nescafé sells other things too, so only its searches that name this product count here, like “nescafe iced coffee”.

How has branded search for Grind and Nescafé changed worldwide over the last 12 months?

3 findings
  • Nescafé was ahead of Grind in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Grind’s share of searches among iced coffee brands worldwide moved from 0.41% to 0.16%, and its estimated monthly branded searches moved from 690 to 380.
  • Across the 12 months ending October 2026, Nescafé’s share of searches among iced coffee brands worldwide moved from 10.9% to 13.9%, and its estimated monthly branded searches moved from 18.1K to 33.1K.

How did search popularity change for iced coffee brands worldwide in October 2026?

2 changes

  1. In October 2026, Nescafé lost share of searches among iced coffee brands worldwide, from 16.6% to 13.9%.

  2. Estimated monthly branded searches for Grind worldwide fell 44.9% over 12 measured months, from 690 to 380 in October 2026.

How are Grind’s and Nescafé’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Grind’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grind

2 branded search terms

  • grind cold brew
  • grind iced coffee

Nescafé

1 branded search term

  • nescafe iced coffee

How the Brand Demand Index is measured

Other head-to-heads among iced coffee brands

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