Costa vs Nescafé:Which is more popular by branded search?
In August 2026, Costa and Nescafé were level on Share of Search among iced coffee brands worldwide, with an estimated 823K branded searches each, at 2.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Costa or Nescafé?
Compare the iced coffee brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Costa, Nescafé. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Costa | Nescafé | Jimmy's | Emmi | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.5% | 1.7% | 1.7% | 0.94% | 0.13% | 0.03% |
| Nov 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.13% | 0.02% |
| Dec 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.1% | 0.02% |
| Jan 2026 | 94.2% | 2.1% | 2.1% | 1.4% | 0.19% | 0.03% |
| Feb 2026 | 93.8% | 2.5% | 2.1% | 1.4% | 0.19% | 0.03% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.4% | 0.23% | 0.03% |
| Apr 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| May 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.23% | 0.03% |
| Jun 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.18% | 0.02% |
| Jul 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| Aug 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.19% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Costa and Nescafé comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Nescafé took it in May 2026.
- Across the 11 months ending August 2026, Costa’s estimated Share of Search among iced coffee brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for iced coffee brands worldwide in August 2026?
0 changes
Neither Costa nor Nescafé moved beyond provider rounding among iced coffee brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Costa’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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