Maxwell House vs Moccona:Which is searched more?
In August 2026, Moccona had more branded searches than Maxwell House among instant coffee brands worldwide. Moccona was estimated to have 27.1K branded searches compared to Maxwell House’s 18.1K, and held a 2.7% Share of Search versus Maxwell House’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maxwell House or Moccona?
Compare the instant coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moccona, Maxwell House. The figures are in the table below the chart.
View monthly share of search table
| Month | Moccona | Maxwell House |
|---|---|---|
| Oct 2025 | 2.1% | 4.8% |
| Nov 2025 | 2.2% | 1.8% |
| Dec 2025 | 2.3% | 1.9% |
| Jan 2026 | 2.3% | 1.9% |
| Feb 2026 | 2.2% | 2.2% |
| Mar 2026 | 2.5% | 2.1% |
| Apr 2026 | 2.3% | 1.5% |
| May 2026 | 2.3% | 1.3% |
| Jun 2026 | 2.3% | 1.3% |
| Jul 2026 | 2.8% | 1.5% |
| Aug 2026 | 2.7% | 1.8% |
| Sep 2026 | — | — |
How has the Maxwell House and Moccona comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Moccona took it in November 2025.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide moved from 4.8% to 1.8%, and its estimated monthly branded searches moved from 49.5K to 18.1K.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among instant coffee brands worldwide moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for instant coffee brands worldwide in August 2026?
3 changes
In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.
Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Maxwell House’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell House
1 branded search term
- maxwell house
Moccona
1 branded search term
- moccona
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.