How popular isMaxwell House in search?
In August 2026, there were an estimated 18.1K branded searches for Maxwell House worldwide which is down 63.4% over the last 11 months. Maxwell House holds 1.8% estimated Share of Search among instant coffee brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nescafé83.2%
Douwe Egberts6.1%
Jacobs3.3%
Kenco2.7%
Moccona2.7%Maxwell House1.8%
Follow Maxwell House and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which instant coffee brands compete with Maxwell House?
Share of Search by month for Nescafé, Douwe Egberts, Jacobs, Kenco, Moccona, Maxwell House. The figures are in the table below the chart.
View monthly share of search table
| Month | Nescafé | Douwe Egberts | Jacobs | Kenco | Moccona | Maxwell House |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 8.7% | 3.2% | 2.1% | 2.1% | 4.8% |
| Nov 2025 | 83.3% | 7.5% | 3.3% | 1.8% | 2.2% | 1.8% |
| Dec 2025 | 84.9% | 6.2% | 2.8% | 1.9% | 2.3% | 1.9% |
| Jan 2026 | 84.6% | 6.2% | 2.8% | 2.3% | 2.3% | 1.9% |
| Feb 2026 | 82.2% | 7.4% | 3.3% | 2.7% | 2.2% | 2.2% |
| Mar 2026 | 76.6% | 12.5% | 3.8% | 2.5% | 2.5% | 2.1% |
| Apr 2026 | 84.3% | 6.2% | 3.4% | 2.3% | 2.3% | 1.5% |
| May 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jun 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jul 2026 | 85.2% | 5.1% | 3.4% | 1.9% | 2.8% | 1.5% |
| Aug 2026 | 83.2% | 6.1% | 3.3% | 2.7% | 2.7% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.2% | 823K | 0% | -2 points | |
| 2, held 2nd | 6.1% | 60.5K | +22.2% | +1 points | |
| 3, held 3rd | 3.3% | 33.1K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 2.7% | 27.1K | +49.7% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.7% | 27.1K | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.8% | 18.1K | +22.3% | +0.3 points |
1.
83.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2 points.
6.1%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
3.
Jacobs3.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Kenco2.7%
Moved from 5th to 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.9 points.
5.
Moccona2.7%
Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.8%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Maxwell House and its closest rivals
Every comparison with Maxwell House
5 comparisons
How has branded search demand for Maxwell House changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Maxwell House worldwide fell from 49.5K to 18.1K.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide decreased from 4.8% to 1.8%.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide peaked at 4.8% in October 2025 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Maxwell House fell from 3rd to 6th among instant coffee brands worldwide.
How did search popularity change for instant coffee brands worldwide in August 2026?
5 changes
In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.
In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%.
In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.
Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.
How is Maxwell House measured?
Brandwave collects information about searches that people make online using Maxwell House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maxwell house
Do you work for Maxwell House? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Maxwell House your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.