Kenco vs Maxwell House:Which is more popular by branded search?
In August 2026, Kenco had more branded searches than Maxwell House among instant coffee brands worldwide. Kenco was estimated to have 27.1K branded searches compared to Maxwell House’s 18.1K, and held a 2.7% Share of Search versus Maxwell House’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kenco or Maxwell House?
Compare the instant coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kenco, Maxwell House. The figures are in the table below the chart.
View monthly share of search table
| Month | Nescafé | Douwe Egberts | Jacobs | Kenco | Moccona | Maxwell House |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 8.7% | 3.2% | 2.1% | 2.1% | 4.8% |
| Nov 2025 | 83.3% | 7.5% | 3.3% | 1.8% | 2.2% | 1.8% |
| Dec 2025 | 84.9% | 6.2% | 2.8% | 1.9% | 2.3% | 1.9% |
| Jan 2026 | 84.6% | 6.2% | 2.8% | 2.3% | 2.3% | 1.9% |
| Feb 2026 | 82.2% | 7.4% | 3.3% | 2.7% | 2.2% | 2.2% |
| Mar 2026 | 76.6% | 12.5% | 3.8% | 2.5% | 2.5% | 2.1% |
| Apr 2026 | 84.3% | 6.2% | 3.4% | 2.3% | 2.3% | 1.5% |
| May 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jun 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jul 2026 | 85.2% | 5.1% | 3.4% | 1.9% | 2.8% | 1.5% |
| Aug 2026 | 83.2% | 6.1% | 3.3% | 2.7% | 2.7% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kenco and Maxwell House comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kenco took it in January 2026.
- Across the 11 months ending August 2026, Kenco’s estimated Share of Search among instant coffee brands worldwide moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide moved from 4.8% to 1.8%, and its estimated monthly branded searches moved from 49.5K to 18.1K.
How did search popularity change for instant coffee brands worldwide in August 2026?
2 changes
In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.
Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kenco’s and Maxwell House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenco
1 branded search term
- kenco
Maxwell House
1 branded search term
- maxwell house
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.