Illy vs Moccona:Which is more popular?
In October 2026, Illy had more branded searches than Moccona among coffee pod brands worldwide. Illy had about 3,600 branded searches, while Moccona had 1,090. Illy made up 0.49% of all coffee pod brand searches we track, and Moccona accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, neither Illy nor Moccona appeared in any of the five answers.
Who do people search for more?
Illy, about 3 searches for every 1 for Moccona
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top coffee pod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Illy nor Moccona showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee pod brands
5 answers
Asked ChatGPT
“Which coffee pod brand should I buy?”
Asked ChatGPT
“What are the best coffee pod brands?”
Asked ChatGPT
“What's the best coffee pod brand for everyday coffee?”
Searched Google, AI Overview
“coffee pods”
Searched Google, AI Overview
“coffee pod brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Illy or Moccona more popular in search?
This chart shows how often people search Google for Illy and Moccona by name. Each line represents a brand's share of searches for all 11 coffee pod brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Illy, Moccona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Starbucks | Lavazza | Dolce Gusto | Peet's Coffee | Illy | Green Mountain Coffee Roasters | Grind | L'OR | Moccona | The Original Donut Shop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 85.2% | 8.4% | 2.8% | 1.1% | 0.66% | 0.48% | 0.44% | 0.39% | 0.07% | 0.1% | 0.33% |
| Dec 2025 | 86.1% | 7.6% | 2.8% | 0.97% | 0.57% | 0.42% | 0.42% | 0.34% | 0.06% | 0.09% | 0.55% |
| Jan 2026 | 82% | 9.3% | 3.9% | 1.3% | 0.79% | 0.56% | 0.75% | 0.45% | 0.07% | 0.15% | 0.79% |
| Feb 2026 | 77.2% | 13.9% | 3.6% | 1.4% | 0.85% | 0.6% | 1.3% | 0.39% | 0.1% | 0.19% | 0.51% |
| Mar 2026 | 81.2% | 10.1% | 3.7% | 1.2% | 0.75% | 0.6% | 1.5% | 0.39% | 0.15% | 0.24% | 0.22% |
| Apr 2026 | 82.2% | 9.5% | 3.7% | 1.2% | 0.81% | 0.61% | 0.93% | 0.4% | 0.2% | 0.17% | 0.17% |
| May 2026 | 84.1% | 8.4% | 3.3% | 1.3% | 0.73% | 0.55% | 0.76% | 0.36% | 0.18% | 0.21% | 0.11% |
| Jun 2026 | 81.5% | 9.5% | 4.5% | 1.3% | 0.79% | 0.64% | 0.7% | 0.42% | 0.22% | 0.28% | 0.15% |
| Jul 2026 | 82.8% | 8.5% | 4.1% | 1.1% | 0.75% | 0.57% | 1% | 0.32% | 0.28% | 0.19% | 0.39% |
| Aug 2026 | 82.1% | 8.4% | 4.7% | 1.3% | 0.75% | 0.54% | 1.1% | 0.3% | 0.26% | 0.2% | 0.41% |
| Sep 2026 | 81.3% | 10.1% | 4.6% | 1.3% | 0.63% | 0.66% | 0.56% | 0.35% | 0.26% | 0.22% | 0.1% |
| Oct 2026 | 85.2% | 8.2% | 3.4% | 1.2% | 0.5% | 0.49% | 0.37% | 0.26% | 0.19% | 0.15% | 0.07% |
Illy and Moccona sell other things too, so only their searches that name this product count here, like “illy coffee pod”.
How has branded search for Illy and Moccona changed worldwide over the last 12 months?
3 findings
- Illy was ahead of Moccona in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Illy’s share of searches among coffee pod brands worldwide moved from 0.48% to 0.49%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending October 2026, Moccona’s share of searches among coffee pod brands worldwide moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 780 to 1.1K.
How did search popularity change for coffee pod brands worldwide in October 2026?
2 changes
In October 2026, Illy fell from 5th to 6th among coffee pod brands worldwide.
Estimated monthly branded searches for Moccona worldwide rose 39.7% over 12 measured months, from 780 to 1.1K in October 2026.
How are Illy’s and Moccona’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Illy’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee pod brands
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