Brandwave

Coffee capsule brands:Which are searched most?

In September 2026, Nespresso was the most searched among coffee capsule brands worldwide, with an estimated 3.4M branded searches and 74.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso74.1%
  2. Dolce Gusto22.1%
  3. L'OR3%
  4. Moccona0.73%

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Share of SearchLeaderboard

Compare the coffee capsule and pod brands people brew. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coffee capsule brands worldwide, by month

Share of Search by month for Nespresso, Dolce Gusto, L'OR. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoDolce GustoL'ORMoccona
Oct 202574.3%22.2%3%0.49%
Nov 202578.4%19.1%2.1%0.35%
Dec 202577.9%19.1%2.6%0.42%
Jan 202674.3%22.2%3%0.49%
Feb 202677.9%19.1%2.6%0.42%
Mar 202674.3%22.2%3%0.49%
Apr 202674.3%22.2%3%0.49%
May 202674.2%22.2%3%0.6%
Jun 202674.2%22.2%3%0.6%
Jul 202670.2%25.6%3.5%0.69%
Aug 202674.2%22.2%3%0.6%
Sep 202674.1%22.1%3%0.73%

This month’s ranking, September 2026

  1. 1.Nespresso

    74.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Dolce Gusto

    22.1%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.L'OR

    3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Moccona

    0.73%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among coffee capsule brands worldwide?

In September 2026, Nespresso was the most searched among coffee capsule brands worldwide, with an estimated 3.4M branded searches and 74.1% estimated Share of Search within this set. Dolce Gusto is in 2nd place, 52 percentage points behind at 22.1% Share of Search.

Global coffee capsule brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nespresso74.3% → 74.1%78.4%Nov 202570.2%Jul 20261st
Dolce Gusto22.2% → 22.1%25.6%Jul 202619.1%Dec 20252nd
L'OR3%3.5%Jul 20262.1%Nov 20253rd
Moccona0.49% → 0.73%0.73%Sep 20260.35%Nov 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee capsule brands worldwide peaked at 78.4% in November 2025 and was lowest at 70.2% in July 2026.
  • Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands worldwide peaked at 25.6% in July 2026 and was lowest at 19.1% in December 2025.
  • Across the 12 months ending September 2026, L'OR’s estimated Share of Search among coffee capsule brands worldwide peaked at 3.5% in July 2026 and was lowest at 2.1% in November 2025.
  • Across the 12 months ending September 2026, Nespresso, Dolce Gusto, L'OR and Moccona held steady: their estimated Share of Search among coffee capsule brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for coffee capsule brands worldwide in September 2026?

  1. Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

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