How popular isNespresso in search?
In September 2026, there were an estimated 3.4M branded searches for Nespresso worldwide which held steady over the last 12 months. Nespresso holds 74.1% estimated Share of Search among coffee capsule brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nespresso74.1%
Dolce Gusto22.1%
L'OR3%
Moccona0.73%
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Which coffee capsule brands compete with Nespresso?
Share of Search by month for Nespresso, Dolce Gusto, L'OR. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Dolce Gusto | L'OR | Moccona |
|---|---|---|---|---|
| Oct 2025 | 74.3% | 22.2% | 3% | 0.49% |
| Nov 2025 | 78.4% | 19.1% | 2.1% | 0.35% |
| Dec 2025 | 77.9% | 19.1% | 2.6% | 0.42% |
| Jan 2026 | 74.3% | 22.2% | 3% | 0.49% |
| Feb 2026 | 77.9% | 19.1% | 2.6% | 0.42% |
| Mar 2026 | 74.3% | 22.2% | 3% | 0.49% |
| Apr 2026 | 74.3% | 22.2% | 3% | 0.49% |
| May 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Jun 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Jul 2026 | 70.2% | 25.6% | 3.5% | 0.69% |
| Aug 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Sep 2026 | 74.1% | 22.1% | 3% | 0.73% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 3.4M | 0% | -0.1 points | |
| 2, held 2nd | 22.1% | 1M | 0% | 0 points | |
| 3, held 3rd | 3% | 135K | 0% | 0 points | |
| 4, held 4th | 0.73% | 33.1K | +22.1% | +0.1 points |
74.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
22.1%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
3.
3%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Moccona0.73%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Nespresso and its closest rivals
Every comparison with Nespresso
17 comparisons
- Nespresso vs Starbucks
- De'Longhi vs Nespresso
- Nespresso vs Smeg
- Dolce Gusto vs Nespresso
- Breville vs Nespresso
- Jura vs Nespresso
- La Marzocco vs Nespresso
- Lavazza vs Nespresso
- Cuisinart vs Nespresso
- Illy vs Nespresso
- L'OR vs Nespresso
- Nespresso vs Oxo
- Miele vs Nespresso
- Nespresso vs Sunbeam
- Braun vs Nespresso
- Moccona vs Nespresso
- Grind vs Nespresso
How has branded search demand for Nespresso changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso worldwide held steady at 3.4M.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee capsule brands worldwide peaked at 78.4% in November 2025 and was lowest at 70.2% in July 2026.
How did search popularity change for coffee capsule brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
Where does Nespresso compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coffee pod brands | 2nd of 7 | 9.5% | Show ranking |
| Coffee machine brands | 1st of 6 | 52.6% | Show ranking |
| Coffee maker brands | 1st of 8 | 53.6% | Show ranking |
| Coffee capsule brands | 1st of 4 | 74.1% | Shown above |
How is Nespresso measured?
Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nespresso
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Is Nespresso your brand?
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