Dolce Gusto vs Nespresso:Which is searched more?
In September 2026, Nespresso had more branded searches than Dolce Gusto among coffee capsule brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to Dolce Gusto’s 1M, and held a 74.1% Share of Search versus Dolce Gusto’s 22.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dolce Gusto or Nespresso?
Compare the coffee capsule and pod brands people brew. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, Dolce Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Dolce Gusto | L'OR | Moccona |
|---|---|---|---|---|
| Oct 2025 | 74.3% | 22.2% | 3% | 0.49% |
| Nov 2025 | 78.4% | 19.1% | 2.1% | 0.35% |
| Dec 2025 | 77.9% | 19.1% | 2.6% | 0.42% |
| Jan 2026 | 74.3% | 22.2% | 3% | 0.49% |
| Feb 2026 | 77.9% | 19.1% | 2.6% | 0.42% |
| Mar 2026 | 74.3% | 22.2% | 3% | 0.49% |
| Apr 2026 | 74.3% | 22.2% | 3% | 0.49% |
| May 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Jun 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Jul 2026 | 70.2% | 25.6% | 3.5% | 0.69% |
| Aug 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Sep 2026 | 74.1% | 22.1% | 3% | 0.73% |
How has the Dolce Gusto and Nespresso comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of Dolce Gusto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands worldwide moved from 22.2% to 22.1%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee capsule brands worldwide moved from 74.3% to 74.1%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for coffee capsule brands worldwide in September 2026?
0 changes
Neither Dolce Gusto nor Nespresso moved beyond provider rounding among coffee capsule brands in September 2026.
Other head-to-heads among coffee capsule brands
How each brand is measured
Brandwave collects information about searches that people make online using Dolce Gusto’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dolce Gusto
1 branded search term
- dolce gusto
Nespresso
1 branded search term
- nespresso
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