Brandwave

How popular isMoccona in search?

In September 2026, there were an estimated 33.1K branded searches for Moccona worldwide which is up 49.1% over the last 12 months. Moccona holds 0.73% estimated Share of Search among coffee capsule brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso74.1%
  2. Dolce Gusto22.1%
  3. L'OR3%
  4. Moccona0.73%
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Which coffee capsule brands compete with Moccona?

Moccona against coffee capsule brands worldwide, by month

Share of Search by month for Nespresso, Dolce Gusto, L'OR, Moccona. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoDolce GustoL'ORMoccona
Oct 202574.3%22.2%3%0.49%
Nov 202578.4%19.1%2.1%0.35%
Dec 202577.9%19.1%2.6%0.42%
Jan 202674.3%22.2%3%0.49%
Feb 202677.9%19.1%2.6%0.42%
Mar 202674.3%22.2%3%0.49%
Apr 202674.3%22.2%3%0.49%
May 202674.2%22.2%3%0.6%
Jun 202674.2%22.2%3%0.6%
Jul 202670.2%25.6%3.5%0.69%
Aug 202674.2%22.2%3%0.6%
Sep 202674.1%22.1%3%0.73%
  1. 1.Nespresso

    74.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.L'OR

    3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Moccona

    0.73%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Moccona and its closest rivals

How has branded search demand for Moccona changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Moccona worldwide rose from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, Moccona’s estimated Share of Search among coffee capsule brands worldwide held steady, from 0.49% to 0.73%.

How did search popularity change for coffee capsule brands worldwide in September 2026?

  1. Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

Where does Moccona compete?

Moccona is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee capsule brands4th of 40.73%Shown above
Coffee brands4th of 42.6%Show ranking
Instant coffee brands4th of 63.3%Show ranking

How is Moccona measured?

Brandwave collects information about searches that people make online using Moccona’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • moccona

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How the Brand Demand Index is measured

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Is Moccona your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.