How popular isDolce Gusto in search?
In September 2026, there were an estimated 1M branded searches for Dolce Gusto worldwide which held steady over the last 12 months. Dolce Gusto holds 22.1% estimated Share of Search among coffee capsule brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which coffee capsule brands compete with Dolce Gusto?
Share of Search by month for Nespresso, Dolce Gusto, L'OR. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Dolce Gusto | L'OR | Moccona |
|---|---|---|---|---|
| Oct 2025 | 74.3% | 22.2% | 3% | 0.49% |
| Nov 2025 | 78.4% | 19.1% | 2.1% | 0.35% |
| Dec 2025 | 77.9% | 19.1% | 2.6% | 0.42% |
| Jan 2026 | 74.3% | 22.2% | 3% | 0.49% |
| Feb 2026 | 77.9% | 19.1% | 2.6% | 0.42% |
| Mar 2026 | 74.3% | 22.2% | 3% | 0.49% |
| Apr 2026 | 74.3% | 22.2% | 3% | 0.49% |
| May 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Jun 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Jul 2026 | 70.2% | 25.6% | 3.5% | 0.69% |
| Aug 2026 | 74.2% | 22.2% | 3% | 0.6% |
| Sep 2026 | 74.1% | 22.1% | 3% | 0.73% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 3.4M | 0% | -0.1 points | |
| 2, held 2nd | 22.1% | 1M | 0% | 0 points | |
| 3, held 3rd | 3% | 135K | 0% | 0 points | |
| 4, held 4th | 0.73% | 33.1K | +22.1% | +0.1 points |
74.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
22.1%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
3.
L'OR
3%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Moccona0.73%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Dolce Gusto and its closest rivals
Every comparison with Dolce Gusto
7 comparisons
How has branded search demand for Dolce Gusto changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dolce Gusto worldwide held steady at 1M.
- Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands worldwide peaked at 25.6% in July 2026 and was lowest at 19.1% in December 2025.
How did search popularity change for coffee capsule brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
Where does Dolce Gusto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coffee pod brands | 3rd of 7 | 2.8% | Show ranking |
| Coffee capsule brands | 2nd of 4 | 22.1% | Shown above |
How is Dolce Gusto measured?
Brandwave collects information about searches that people make online using Dolce Gusto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dolce gusto
Who owns Dolce Gusto?
Dolce Gusto is owned by 
Nestlé. Brandwave also tracks 
NAN, 
Nesquik and 
Optifast, owned by the same company, worldwide.
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Is Dolce Gusto your brand?
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