How popular isOreo in search?
In September 2026, there were an estimated 823K branded searches for Oreo worldwide which held steady over the last 12 months. Oreo holds 17.6% estimated Share of Search among cookie brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Fox's72.2%
Oreo17.6%Tim Tam5.3%
- Chips Ahoy3.5%
Walkers0.87%Keebler0.58%
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Where does Oreo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cookie brands | 2nd of 6 | 17.6% | Shown below |
| Biscuit brands | 2nd of 7 | 18.5% | Show ranking |
Which cookie brands compete with Oreo?
Share of Search by month for Fox's, Oreo, Tim Tam, Chips Ahoy. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox's | Oreo | Tim Tam | Chips Ahoy | Walkers | Keebler |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 15.3% | 3.7% | 3.1% | 0.92% | 0.5% |
| Nov 2025 | 77.8% | 12.7% | 4.6% | 3.1% | 1.4% | 0.42% |
| Dec 2025 | 77.2% | 12.5% | 4.6% | 3.1% | 2.1% | 0.51% |
| Jan 2026 | 75.7% | 15.1% | 4.5% | 3% | 1.1% | 0.5% |
| Feb 2026 | 78.2% | 12.8% | 4.7% | 3.1% | 0.77% | 0.51% |
| Mar 2026 | 75.9% | 15.2% | 4.5% | 3% | 0.75% | 0.61% |
| Apr 2026 | 76.8% | 15.4% | 3.8% | 3.1% | 0.62% | 0.41% |
| May 2026 | 76.6% | 15.3% | 3.7% | 3.1% | 0.75% | 0.5% |
| Jun 2026 | 75.2% | 15.1% | 5.5% | 3% | 0.74% | 0.5% |
| Jul 2026 | 78.2% | 12.8% | 4.7% | 3.1% | 0.77% | 0.42% |
| Aug 2026 | 72% | 17.5% | 5.2% | 3.5% | 0.86% | 0.86% |
| Sep 2026 | 72.2% | 17.6% | 5.3% | 3.5% | 0.87% | 0.58% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.2% | 3.4M | 0% | +0.2 points | |
| 2, held 2nd | 17.6% | 823K | 0% | +0.1 points | |
| 3, held 3rd | 5.3% | 246K | 0% | 0 points | |
| 4, held 4th | 3.5% | 165K | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.87% | 40.5K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.58% | 27.1K | -33.1% | -0.3 pointsmoved from 5th to 6th |
1.Fox's
72.2%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Oreo17.6%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
5.3%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Walkers0.87%
Moved from 6th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
0.58%
Moved from 5th to 6th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.
Compare search popularity between Oreo and its closest rivals
How has branded search demand for Oreo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oreo worldwide held steady at 823K.
- Across the 12 months ending September 2026, Oreo’s estimated Share of Search among cookie brands worldwide increased from 15.3% to 17.6%.
- Across the 12 months ending September 2026, Oreo’s estimated Share of Search among cookie brands worldwide peaked at 17.6% in September 2026 and was lowest at 12.5% in December 2025.
How did search popularity change for cookie brands worldwide in September 2026?
5 changes
Chips Ahoy’s estimated Share of Search among cookie brands worldwide has gained ground for 3 months in a row, from 3% to 3.5% in September 2026.
In September 2026, Walkers rose from 6th to 5th among cookie brands worldwide.
In September 2026, Keebler fell from 5th to 6th among cookie brands worldwide.
Estimated monthly branded searches for Tim Tam worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.
How is Oreo measured?
Brandwave collects information about searches that people make online using Oreo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oreo
Who owns Oreo?
Oreo is owned by 
Mondelēz International. Brandwave does not track any other brands owned by Mondelēz International.
Do you work for Oreo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oreo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.