Brandwave

How popular isOreo in search?

In September 2026, there were an estimated 823K branded searches for Oreo worldwide which held steady over the last 12 months. Oreo holds 18.5% estimated Share of Search among biscuit brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fox's75.9%
  2. Oreo18.5%
  3. Arnott's3.7%
  4. Nairn's1.1%
  5. Cookie Time0.41%
  6. Ryvita0.33%
  7. Huntley & Palmers0.07%
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Which biscuit brands compete with Oreo?

Oreo against biscuit brands worldwide, by month

Share of Search by month for Fox's, Oreo, Arnott's. The figures are in the table below the chart.

View monthly share of search table
MonthFox'sOreoArnott'sNairn'sCookie TimeRyvitaHuntley & Palmers
Oct 202579%15.8%3.8%0.63%0.42%0.28%0.07%
Nov 202580.6%13.1%4.8%0.53%0.53%0.29%0.13%
Dec 202580%13%5.8%0.43%0.52%0.19%0.07%
Jan 202679%15.8%3.9%0.63%0.35%0.35%0.07%
Feb 202682.5%13.5%2.7%0.54%0.36%0.3%0.06%
Mar 202679.5%15.9%3.2%0.78%0.35%0.29%0.06%
Apr 202679.4%15.9%3.2%0.78%0.35%0.29%0.06%
May 202679.3%15.9%3.2%0.95%0.35%0.29%0.06%
Jun 202679.4%15.9%3.2%0.78%0.35%0.29%0.07%
Jul 202681.7%13.4%3.3%0.98%0.36%0.29%0.05%
Aug 202675.6%18.4%3.7%1.4%0.5%0.33%0.06%
Sep 202675.9%18.5%3.7%1.1%0.41%0.33%0.07%

  1. 1.Fox's

    75.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Oreo

    18.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Arnott's

    3.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nairn's

    1.1%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Cookie Time

    0.41%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.Ryvita

    0.33%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Huntley & Palmers

    0.07%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oreo and its closest rivals

Every comparison with Oreo

How has branded search demand for Oreo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oreo worldwide held steady at 823K.
  • Across the 12 months ending September 2026, Oreo’s estimated Share of Search among biscuit brands worldwide increased from 15.8% to 18.5%.
  • Across the 12 months ending September 2026, Oreo’s estimated Share of Search among biscuit brands worldwide peaked at 18.5% in September 2026 and was lowest at 13% in December 2025.

How did search popularity change for biscuit brands worldwide in September 2026?

  1. Arnott's’ estimated Share of Search among biscuit brands worldwide has gained ground for 3 months in a row, from 3.2% to 3.7% in September 2026.

  2. Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.

Where does Oreo compete?

Oreo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cookie brands2nd of 617.6%Show ranking
Biscuit brands2nd of 718.5%Shown above

How is Oreo measured?

Brandwave collects information about searches that people make online using Oreo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oreo

How the Brand Demand Index is measured

Who owns Oreo?

Oreo is owned by Mondelēz International. Brandwave does not track any other brands owned by Mondelēz International.

Do you work for Oreo? To request corrections or removal please contact us via our support page and we will be happy to assist.

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