How popular isWalkers in search?
In August 2026, there were an estimated 40.5K branded searches for Walkers worldwide which is down 18.2% over the last 11 months. Walkers holds 3% estimated Share of Search among cookie brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oreo61.5%Tim Tam18.4%
- Chips Ahoy12.3%
Keebler3%
Walkers3%- Fox's1.7%
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Which cookie brands compete with Walkers?
Share of Search by month for Oreo, Tim Tam, Chips Ahoy, Keebler, Walkers. The figures are in the table below the chart.
View monthly share of search table
| Month | Oreo | Tim Tam | Chips Ahoy | Keebler | Walkers | Fox's |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 15.5% | 12.7% | 2.1% | 3.8% | 2.5% |
| Nov 2025 | 55.5% | 20.3% | 13.6% | 1.8% | 6.1% | 2.7% |
| Dec 2025 | 53% | 19.4% | 13% | 2.1% | 8.7% | 3.9% |
| Jan 2026 | 61% | 18.2% | 12.2% | 2% | 4.5% | 2% |
| Feb 2026 | 57.1% | 20.9% | 14% | 2.3% | 3.4% | 2.3% |
| Mar 2026 | 61.9% | 18.5% | 12.4% | 2.5% | 3% | 1.7% |
| Apr 2026 | 65.2% | 15.9% | 13.1% | 1.8% | 2.6% | 1.4% |
| May 2026 | 64.6% | 15.8% | 12.9% | 2.1% | 3.2% | 1.4% |
| Jun 2026 | 59.9% | 21.9% | 12% | 2% | 2.9% | 1.3% |
| Jul 2026 | 57.8% | 21.1% | 14.2% | 1.9% | 3.5% | 1.6% |
| Aug 2026 | 61.5% | 18.4% | 12.3% | 3% | 3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 823K | +22.3% | +3.8 points | |
| 2, held 2nd | 18.4% | 246K | 0% | -2.7 points | |
| 3, held 3rd | 12.3% | 165K | 0% | -1.8 points | |
| 4, moved from 5th to 4th | 3% | 40.5K | +82.4% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3% | 40.5K | 0% | -0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 22.2K | +22.7% | +0.1 points |
1.
Oreo61.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.8 points.
2.
18.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.7 points.
12.3%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
3%
Moved from 5th to 4th. 40.5K estimated branded searches, +82.4% vs prior month. Share +1.1 points.
5.
Walkers3%
Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.Fox's
1.7%
Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Walkers and its closest rivals
How has branded search demand for Walkers changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Walkers worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide decreased from 3.8% to 3%.
- Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide peaked at 8.7% in December 2025 and was lowest at 2.6% in April 2026.
- Across the 11 months ending August 2026, Walkers fell from 4th to 5th among cookie brands worldwide.
How did search popularity change for cookie brands worldwide in August 2026?
6 changes
In August 2026, Keebler overtook Walkers to rank 4th among cookie brands worldwide, at 3%.
In August 2026, Oreo gained estimated Share of Search among cookie brands worldwide, from 57.8% to 61.5%.
In August 2026, Tim Tam lost estimated Share of Search among cookie brands worldwide, from 21.1% to 18.4%.
In August 2026, Chips Ahoy lost estimated Share of Search among cookie brands worldwide, from 14.2% to 12.3%.
Estimated monthly branded searches for Fox's worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Walkers worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How is Walkers measured?
Brandwave collects information about searches that people make online using Walkers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- walkers shortbread
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Is Walkers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.