Fox's vs Walkers:Which is more popular by branded search?
In August 2026, Walkers had more branded searches than Fox's among cookie brands worldwide. Walkers was estimated to have 40.5K branded searches compared to Fox's’ 22.2K, and held a 3% Share of Search versus Fox's’ 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fox's or Walkers?
Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Walkers, Fox's. The figures are in the table below the chart.
View monthly share of search table
| Month | Oreo | Tim Tam | Chips Ahoy | Keebler | Walkers | Fox's |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 15.5% | 12.7% | 2.1% | 3.8% | 2.5% |
| Nov 2025 | 55.5% | 20.3% | 13.6% | 1.8% | 6.1% | 2.7% |
| Dec 2025 | 53% | 19.4% | 13% | 2.1% | 8.7% | 3.9% |
| Jan 2026 | 61% | 18.2% | 12.2% | 2% | 4.5% | 2% |
| Feb 2026 | 57.1% | 20.9% | 14% | 2.3% | 3.4% | 2.3% |
| Mar 2026 | 61.9% | 18.5% | 12.4% | 2.5% | 3% | 1.7% |
| Apr 2026 | 65.2% | 15.9% | 13.1% | 1.8% | 2.6% | 1.4% |
| May 2026 | 64.6% | 15.8% | 12.9% | 2.1% | 3.2% | 1.4% |
| Jun 2026 | 59.9% | 21.9% | 12% | 2% | 2.9% | 1.3% |
| Jul 2026 | 57.8% | 21.1% | 14.2% | 1.9% | 3.5% | 1.6% |
| Aug 2026 | 61.5% | 18.4% | 12.3% | 3% | 3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fox's and Walkers comparison changed over the last 12 months?
3 findings
- Walkers was ahead of Fox's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide moved from 3.8% to 3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for cookie brands worldwide in August 2026?
3 changes
In August 2026, Keebler overtook Walkers to rank 4th among cookie brands worldwide, at 3%.
Estimated monthly branded searches for Fox's worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Walkers worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fox's’ and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.