Brandwave

How popular isFox's in search?

In August 2026, there were an estimated 3.4M branded searches for Fox's worldwide which is down 18.2% over the last 11 months. Fox's holds 72% estimated Share of Search among cookie brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fox's72%
  2. Oreo17.5%
  3. Tim Tam5.2%
  4. Chips Ahoy3.5%
  5. Keebler0.86%
  6. Walkers0.86%
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Which cookie brands compete with Fox's?

Fox's against cookie brands worldwide, by month

Share of Search by month for Fox's, Oreo, Tim Tam, Chips Ahoy. The figures are in the table below the chart.

View monthly share of search table
MonthFox'sOreoTim TamChips AhoyKeeblerWalkers
Oct 202576.5%15.3%3.7%3.1%0.5%0.92%
Nov 202577.8%12.7%4.6%3.1%0.42%1.4%
Dec 202577.2%12.5%4.6%3.1%0.51%2.1%
Jan 202675.7%15.1%4.5%3%0.5%1.1%
Feb 202678.2%12.8%4.7%3.1%0.51%0.77%
Mar 202675.9%15.2%4.5%3%0.61%0.75%
Apr 202676.8%15.4%3.8%3.1%0.41%0.62%
May 202676.6%15.3%3.7%3.1%0.5%0.75%
Jun 202675.2%15.1%5.5%3%0.5%0.74%
Jul 202678.2%12.8%4.7%3.1%0.42%0.77%
Aug 202672%17.5%5.2%3.5%0.86%0.86%
Sep 2026——————

  1. 1.Fox's

    72%

    Held 1st. 3.4M estimated branded searches, -17.9% vs prior month. Share -6.2 points.

  2. 2.Oreo

    17.5%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Tim Tam

    5.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Chips Ahoy

    3.5%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Keebler

    0.86%

    Moved from 6th to 5th. 40.5K estimated branded searches, +82.4% vs prior month. Share +0.4 points.

  6. 6.Walkers

    0.86%

    Moved from 5th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Fox's and its closest rivals

Every comparison with Fox's

How has branded search demand for Fox's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fox's worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide decreased from 76.5% to 72%.
  • Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide peaked at 78.2% in July 2026 and was lowest at 72% in August 2026.

How did search popularity change for cookie brands worldwide in August 2026?

  1. In August 2026, Oreo gained estimated Share of Search among cookie brands worldwide, from 12.8% to 17.5%.

  2. In August 2026, Tim Tam gained estimated Share of Search among cookie brands worldwide, from 4.7% to 5.2%.

  3. In August 2026, Fox's lost estimated Share of Search among cookie brands worldwide, from 78.2% to 72%.

  4. In August 2026, Keebler rose from 6th to 5th among cookie brands worldwide.

  5. In August 2026, Walkers fell from 5th to 6th among cookie brands worldwide.

How is Fox's measured?

Brandwave collects information about searches that people make online using Fox's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • fox s
  • foxs
  • foxs biscuits

Do you work for Fox's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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