Brandwave

How popular isFox's in search?

In September 2026, there were an estimated 3.4M branded searches for Fox's worldwide which is down 18.2% over the last 12 months. Fox's holds 59.5% estimated Share of Search among biscuit brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fox's59.5%
  2. Nutella21.5%
  3. Oreo14.5%
  4. Arnott's2.9%
  5. Nairn's0.87%
  6. Cookie Time0.32%
  7. Ryvita0.26%
  8. Huntley & Palmers0.05%
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Which biscuit brands compete with Fox's?

Fox's against biscuit brands worldwide, by month

Share of Search by month for Fox's, Nutella, Oreo, Arnott's. The figures are in the table below the chart.

View monthly share of search table
MonthFox'sNutellaOreoArnott'sNairn'sCookie TimeRyvitaHuntley & Palmers
Oct 202564%18.9%12.8%3.1%0.51%0.34%0.23%0.06%
Nov 202567.4%16.3%11%4%0.44%0.44%0.24%0.11%
Dec 202567%16.2%10.9%4.9%0.36%0.44%0.16%0.06%
Jan 202666.3%16.1%13.2%3.2%0.53%0.29%0.29%0.06%
Feb 202663.5%23.1%10.4%2.1%0.42%0.28%0.23%0.04%
Mar 202664.3%19.1%12.9%2.6%0.63%0.28%0.23%0.05%
Apr 202664.3%19.1%12.9%2.6%0.63%0.28%0.23%0.05%
May 202664.2%19%12.9%2.6%0.77%0.28%0.23%0.05%
Jun 202664.3%19.1%12.9%2.6%0.63%0.28%0.23%0.06%
Jul 202668.1%16.6%11.2%2.7%0.82%0.3%0.25%0.04%
Aug 202659.4%21.5%14.5%2.9%1.1%0.39%0.26%0.05%
Sep 202659.5%21.5%14.5%2.9%0.87%0.32%0.26%0.05%

  1. 1.Fox's

    59.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Nutella

    21.5%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Oreo

    14.5%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Arnott's

    2.9%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nairn's

    0.87%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Cookie Time

    0.32%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Ryvita

    0.26%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Huntley & Palmers

    0.05%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fox's and its closest rivals

Every comparison with Fox's

How has branded search demand for Fox's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox's worldwide fell from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide decreased from 64% to 59.5%.
  • Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide peaked at 68.1% in July 2026 and was lowest at 59.4% in August 2026.

How did search popularity change for biscuit brands worldwide in September 2026?

  1. Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.

  5. Estimated monthly branded searches for Arnott's worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Fox's compete?

Fox's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit brands1st of 859.5%Shown above
Cookie brands1st of 672.2%Show ranking

How is Fox's measured?

Brandwave collects information about searches that people make online using Fox's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • fox s
  • foxs
  • foxs biscuits

Do you work for Fox's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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