Chips Ahoy vs Fox's:Which is more popular by branded search?
In August 2026, Fox's had more branded searches than Chips Ahoy among cookie brands worldwide. Fox's was estimated to have 3.4M branded searches compared to Chips Ahoy’s 165K, and held a 72% Share of Search versus Chips Ahoy’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chips Ahoy or Fox's?
Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fox's, Chips Ahoy. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox's | Oreo | Tim Tam | Chips Ahoy | Keebler | Walkers |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 15.3% | 3.7% | 3.1% | 0.5% | 0.92% |
| Nov 2025 | 77.8% | 12.7% | 4.6% | 3.1% | 0.42% | 1.4% |
| Dec 2025 | 77.2% | 12.5% | 4.6% | 3.1% | 0.51% | 2.1% |
| Jan 2026 | 75.7% | 15.1% | 4.5% | 3% | 0.5% | 1.1% |
| Feb 2026 | 78.2% | 12.8% | 4.7% | 3.1% | 0.51% | 0.77% |
| Mar 2026 | 75.9% | 15.2% | 4.5% | 3% | 0.61% | 0.75% |
| Apr 2026 | 76.8% | 15.4% | 3.8% | 3.1% | 0.41% | 0.62% |
| May 2026 | 76.6% | 15.3% | 3.7% | 3.1% | 0.5% | 0.75% |
| Jun 2026 | 75.2% | 15.1% | 5.5% | 3% | 0.5% | 0.74% |
| Jul 2026 | 78.2% | 12.8% | 4.7% | 3.1% | 0.42% | 0.77% |
| Aug 2026 | 72% | 17.5% | 5.2% | 3.5% | 0.86% | 0.86% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chips Ahoy and Fox's comparison changed over the last 12 months?
3 findings
- Fox's was ahead of Chips Ahoy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chips Ahoy’s estimated Share of Search among cookie brands worldwide moved from 3.1% to 3.5%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide moved from 76.5% to 72%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for cookie brands worldwide in August 2026?
1 change
In August 2026, Fox's lost estimated Share of Search among cookie brands worldwide, from 78.2% to 72%.
How each brand is measured
Brandwave collects information about searches that people make online using Chips Ahoy’s and Fox's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chips Ahoy
1 branded search term
- chips ahoy
Fox's
3 branded search terms
- fox s
- foxs
- foxs biscuits
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.