Brandwave

Cookie brands:Which brands are most popular in search?

In August 2026, Oreo was the most searched among cookie brands worldwide, with an estimated 823K branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oreo61.5%
  2. Tim Tam18.4%
  3. Chips Ahoy12.3%
  4. Keebler3%
  5. Walkers3%
  6. Fox's1.7%

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Share of SearchLeaderboard

Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cookie brands worldwide, by month

Share of Search by month for Oreo, Tim Tam, Chips Ahoy, Keebler, Walkers. The figures are in the table below the chart.

View monthly share of search table
MonthOreoTim TamChips AhoyKeeblerWalkersFox's
Oct 202563.4%15.5%12.7%2.1%3.8%2.5%
Nov 202555.5%20.3%13.6%1.8%6.1%2.7%
Dec 202553%19.4%13%2.1%8.7%3.9%
Jan 202661%18.2%12.2%2%4.5%2%
Feb 202657.1%20.9%14%2.3%3.4%2.3%
Mar 202661.9%18.5%12.4%2.5%3%1.7%
Apr 202665.2%15.9%13.1%1.8%2.6%1.4%
May 202664.6%15.8%12.9%2.1%3.2%1.4%
Jun 202659.9%21.9%12%2%2.9%1.3%
Jul 202657.8%21.1%14.2%1.9%3.5%1.6%
Aug 202661.5%18.4%12.3%3%3%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Oreo

    61.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.8 points.

  2. 2.Tim Tam

    18.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Chips Ahoy

    12.3%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Keebler

    3%

    Moved from 5th to 4th. 40.5K estimated branded searches, +82.4% vs prior month. Share +1.1 points.

  5. 5.Walkers

    3%

    Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Fox's

    1.7%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cookie brands worldwide?

In August 2026, Oreo was the most searched among cookie brands worldwide, with an estimated 823K branded searches and 61.5% estimated Share of Search within this set. Tim Tam is in 2nd place, 43.1 percentage points behind at 18.4% Share of Search.

Global cookie brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oreo63.4% → 61.5%65.2%Apr 202653%Dec 20251st
Tim Tam15.5% → 18.4%21.9%Jun 202615.5%Oct 20252nd
Chips Ahoy12.7% → 12.3%14.2%Jul 202612%Jun 20263rd
Keebler2.1% → 3%3%Aug 20261.8%Apr 20266th → 4th
Walkers3.8% → 3%8.7%Dec 20252.6%Apr 20264th → 5th
Fox's2.5% → 1.7%3.9%Dec 20251.3%Jun 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Oreo’s estimated Share of Search among cookie brands worldwide decreased from 63.4% to 61.5%.
  • Across the 11 months ending August 2026, Tim Tam’s estimated Share of Search among cookie brands worldwide increased from 15.5% to 18.4%.
  • Across the 11 months ending August 2026, Keebler’s estimated Share of Search among cookie brands worldwide increased from 2.1% to 3%.
  • Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide decreased from 3.8% to 3%.
  • Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide decreased from 2.5% to 1.7%.
  • Across the 11 months ending August 2026, Oreo’s estimated Share of Search among cookie brands worldwide peaked at 65.2% in April 2026 and was lowest at 53% in December 2025.
  • Across the 11 months ending August 2026, Tim Tam’s estimated Share of Search among cookie brands worldwide peaked at 21.9% in June 2026 and was lowest at 15.5% in October 2025.
  • Across the 11 months ending August 2026, Chips Ahoy’s estimated Share of Search among cookie brands worldwide peaked at 14.2% in July 2026 and was lowest at 12% in June 2026.
  • Across the 11 months ending August 2026, Keebler’s estimated Share of Search among cookie brands worldwide peaked at 3% in August 2026 and was lowest at 1.8% in April 2026.
  • Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide peaked at 8.7% in December 2025 and was lowest at 2.6% in April 2026.
  • Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide peaked at 3.9% in December 2025 and was lowest at 1.3% in June 2026.
  • Across the 11 months ending August 2026, Keebler rose from 6th to 4th among cookie brands worldwide.
  • Across the 11 months ending August 2026, Walkers fell from 4th to 5th among cookie brands worldwide.
  • Across the 11 months ending August 2026, Fox's fell from 5th to 6th among cookie brands worldwide.
  • Across the 11 months ending August 2026, Chips Ahoy held steady: its estimated Share of Search among cookie brands worldwide moved less than 0.5 percentage points.

How did search popularity change for cookie brands worldwide in August 2026?

  1. In August 2026, Keebler overtook Walkers to rank 4th among cookie brands worldwide, at 3%.

  2. In August 2026, Oreo gained estimated Share of Search among cookie brands worldwide, from 57.8% to 61.5%.

  3. In August 2026, Tim Tam lost estimated Share of Search among cookie brands worldwide, from 21.1% to 18.4%.

  4. In August 2026, Chips Ahoy lost estimated Share of Search among cookie brands worldwide, from 14.2% to 12.3%.

  5. Estimated monthly branded searches for Fox's worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  6. Estimated monthly branded searches for Walkers worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

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