Brandwave

Levain Bakery vs Lotus Biscoff:Which is more popular?

In September 2026, Levain Bakery had more branded searches than Lotus Biscoff among cookie brands worldwide. Levain Bakery had about 673,000 branded searches, while Lotus Biscoff had 165,000. Levain Bakery made up 12% of all cookie brand searches we track, and Lotus Biscoff accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cookie brands, Levain Bakery and Lotus Biscoff each appeared in two of the five answers. Lotus Biscoff was mentioned before Levain Bakery in two out of three answers that named either.

Among cookie brands worldwide in September 2026

Who do people search for more?

Levain Bakery, about 4 searches for every 1 for Lotus Biscoff

Levain Bakery 673K searchesLotus Biscoff 165K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Levain Bakery in 2 of 5Lotus Biscoff in 2 of 5

Who does AI recommend more?

Lotus Biscoff, named ahead of Levain Bakery in 2 of 3 answers

Lotus Biscoff first in 2Levain Bakery first in 1

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Levain Bakery and Lotus Biscoff were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lotus Biscoff was listed before Levain Bakery in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Levain Bakery or Lotus Biscoff more popular in search?

This chart shows how often people search Google for Levain Bakery and Lotus Biscoff by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Levain Bakery and Lotus Biscoff among cookie brands worldwide, by month

Share of searches by month for Levain Bakery, Lotus Biscoff. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Levain Bakery and Lotus Biscoff comparison changed over the last 12 months?

3 findings
  • Levain Bakery was ahead of Lotus Biscoff in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Levain Bakery’s share of searches among cookie brands worldwide moved from 10.5% to 12%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among cookie brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for cookie brands worldwide in September 2026?

2 changes

  1. Levain Bakery’s share of searches among cookie brands worldwide has gained ground for 3 months in a row, from 8.7% to 12% in September 2026.

  2. Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Levain Bakery’s and Lotus Biscoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Levain Bakery

1 branded search term

  • levain bakery

Lotus Biscoff

1 branded search term

  • lotus biscoff

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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