Brandwave

Fox's vs Levain Bakery:Which is searched more?

In September 2026, Fox's had more branded searches than Levain Bakery among cookie brands worldwide. Fox's had about 3.4 million branded searches, while Levain Bakery had 673,000. Fox's made up 59.6% of all cookie brand searches we track, and Levain Bakery accounted for 12%. These are worldwide searches for English-language branded terms.

Share of searches among cookie brands worldwide in September 2026Is Fox's or Levain Bakery more popular in search?
Fox's59.6%3.4M searches
vs
Levain Bakery12%673K searches

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Is Fox's or Levain Bakery more popular in search?

Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fox's and Levain Bakery among cookie brands worldwide, by month

Share of searches by month for Fox's, Levain Bakery. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Fox's and Levain Bakery comparison changed over the last 12 months?

3 findings
  • Fox's was ahead of Levain Bakery in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fox's’ share of searches among cookie brands worldwide moved from 64.1% to 59.6%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Levain Bakery’s share of searches among cookie brands worldwide moved from 10.5% to 12%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for cookie brands worldwide in September 2026?

2 changes
  1. Levain Bakery’s share of searches among cookie brands worldwide has gained ground for 3 months in a row, from 8.7% to 12% in September 2026.

  2. Estimated monthly branded searches for Fox's worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fox's’ and Levain Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox's

2 branded search terms

  • fox s
  • foxs

Levain Bakery

1 branded search term

  • levain bakery

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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