Fox's vs Tim Tam:Which is more popular?
In September 2026, Fox's had more branded searches than Tim Tam among cookie brands worldwide. Fox's had about 3.4 million branded searches, while Tim Tam had 246,000. Fox's made up 59.6% of all cookie brand searches we track, and Tim Tam accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about cookie brands, neither Fox's nor Tim Tam appeared in any of the five answers.
Who do people search for more?
Fox's, about 14 searches for every 1 for Tim Tam
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Fox's vs Tim Tam and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Fox's nor Tim Tam showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pepperidge Farm1st
Tate's Bake Shop2nd
Oreo3rd- Chips Ahoy4th
Levain Bakery5th
Lotus Biscoff6th- Famous Amos7th
Keebler8th
Walkers9th- +1 more
Tim Tam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tim Tam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookie brands
5 answers
Asked ChatGPT
“Which cookie brand should I buy?”
Asked ChatGPT
“What are the best cookie brands?”
Asked ChatGPT
“What's the best cookie brand for snacking?”
Searched Google, AI Overview
“chocolate chip cookies”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fox's or Tim Tam more popular in search?
This chart shows how often people search Google for Fox's and Tim Tam by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fox's, Tim Tam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox's | Oreo | Levain Bakery | Tim Tam | Chips Ahoy | Lotus Biscoff | Famous Amos | Pepperidge Farm | Walkers | Keebler | Tate's Bake Shop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 12.9% | 10.5% | 3.1% | 2.6% | 3.1% | 1.2% | 1.2% | 0.78% | 0.42% | 0.01% |
| Nov 2025 | 64.4% | 10.6% | 10.6% | 3.9% | 2.6% | 3.9% | 1.2% | 1.4% | 1.2% | 0.35% | 0.01% |
| Dec 2025 | 61.2% | 10.1% | 12.3% | 3.7% | 2.5% | 5.5% | 1.4% | 1.4% | 1.6% | 0.41% | 0.01% |
| Jan 2026 | 63.2% | 12.7% | 8.5% | 3.8% | 2.5% | 5.7% | 1.1% | 1.1% | 0.93% | 0.42% | <0.01% |
| Feb 2026 | 66.1% | 10.9% | 8.9% | 4% | 2.7% | 4% | 1.2% | 1.2% | 0.65% | 0.44% | <0.01% |
| Mar 2026 | 63.3% | 12.7% | 10.4% | 3.8% | 2.6% | 3.8% | 1.1% | 1.1% | 0.63% | 0.51% | <0.01% |
| Apr 2026 | 64.5% | 13% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.52% | 0.35% | 0.01% |
| May 2026 | 64.4% | 12.9% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.64% | 0.43% | 0.02% |
| Jun 2026 | 65.1% | 13.1% | 8.7% | 4.8% | 2.6% | 2.6% | 0.96% | 0.96% | 0.64% | 0.43% | 0.02% |
| Jul 2026 | 67.4% | 11.1% | 9% | 4% | 2.7% | 2.7% | 1% | 1% | 0.67% | 0.37% | 0.02% |
| Aug 2026 | 59.4% | 14.6% | 11.9% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.72% | 0.02% |
| Sep 2026 | 59.6% | 14.6% | 12% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.48% | 0.01% |
How has the Fox's and Tim Tam comparison changed over the last 12 months?
3 findings
- Fox's was ahead of Tim Tam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox's’ share of searches among cookie brands worldwide moved from 64.1% to 59.6%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Tim Tam’s share of searches among cookie brands worldwide moved from 3.1% to 4.4%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for cookie brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fox's’ and Tim Tam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cookie brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.