Brandwave

How popular isLotus Biscoff?

In September 2026, people searched for Lotus Biscoff by name about 165,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 2.9% of all global cookie brand searches, placing Lotus Biscoff sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about cookie brands, Lotus Biscoff appeared in two of the five answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Lotus Biscoff is the sixth most searched of 11 competitors and the sixth most recommended in AI answers.

  1. Fox'sShare of searches 59.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OreoShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Levain BakeryShare of searches 12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Tim TamShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Lotus BiscoffShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lotus Biscoff is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cookie brands compete with Lotus Biscoff?

Lotus Biscoff against cookie brands worldwide, by month

Share of searches by month for Fox's, Oreo, Levain Bakery, Tim Tam, Chips Ahoy, Lotus Biscoff. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

  1. 1.Fox's

    59.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Oreo

    14.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Levain Bakery

    12%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tim Tam

    4.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Chips Ahoy

    2.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lotus Biscoff

    2.9%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Famous Amos

    1.3%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Pepperidge Farm

    1.1%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Walkers

    0.72%

    Moved from 10th to 9th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Keebler

    0.48%

    Moved from 9th to 10th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  11. 11.Tate's Bake Shop

    0.01%

    Held 11th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Lotus Biscoff and its closest rivals

Every comparison with Lotus Biscoff

16 comparisons

How has branded search demand for Lotus Biscoff changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lotus Biscoff worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among cookie brands worldwide peaked at 5.7% in January 2026 and was lowest at 2.6% in June 2026.
  • Across the 12 months ending September 2026, Lotus Biscoff fell from 4th to 6th among cookie brands worldwide.

How did search popularity change for cookie brands worldwide in September 2026?

6 changes

  1. Levain Bakery’s share of searches among cookie brands worldwide has gained ground for 3 months in a row, from 8.7% to 12% in September 2026.

  2. In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide.

  3. In September 2026, Keebler fell from 9th to 10th among cookie brands worldwide.

  4. Estimated monthly branded searches for Tim Tam worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  5. Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Fox's worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are Lotus Biscoff’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lotus Biscoff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lotus biscoff

How the Brand Demand Index is measured

Who owns Lotus Biscoff?

Lotus Biscoff is owned by Lotus Bakeries. Brandwave does not track any other brands owned by Lotus Bakeries.

Do you work for Lotus Biscoff? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Lotus Biscoff compete?

Lotus Biscoff is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cookie brands6th of 112.9%Shown above
Biscuit brands4th of 93.5%Show ranking
Creator with pink hair and a pink jacket

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