Brandwave

Lotus Biscoff vs Tate's Bake Shop:Which is more popular?

In September 2026, Lotus Biscoff had more branded searches than Tate's Bake Shop among cookie brands worldwide. Lotus Biscoff had about 165,000 branded searches, while Tate's Bake Shop had 720. Lotus Biscoff made up 2.9% of all cookie brand searches we track, and Tate's Bake Shop accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cookie brands, Tate's Bake Shop appeared in four of the five answers and Lotus Biscoff in two. Lotus Biscoff and Tate's Bake Shop were each mentioned first in two of the four answers.

Among cookie brands worldwide in September 2026

Who do people search for more?

Lotus Biscoff, about 229 searches for every 1 for Tate's Bake Shop

Lotus Biscoff 165K searchesTate's Bake Shop 720 searches

Who does AI mention more?

Tate's Bake Shop, mentioned in 4 of 5 answers, Lotus Biscoff in 2

Tate's Bake Shop in 4 of 5Lotus Biscoff in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lotus Biscoff first in 2Tate's Bake Shop first in 2

Follow Lotus Biscoff vs Tate's Bake Shop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tate's Bake Shop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lotus Biscoff and Tate's Bake Shop were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lotus Biscoff or Tate's Bake Shop more popular in search?

This chart shows how often people search Google for Lotus Biscoff and Tate's Bake Shop by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Lotus Biscoff and Tate's Bake Shop among cookie brands worldwide, by month

Share of searches by month for Lotus Biscoff, Tate's Bake Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Lotus Biscoff and Tate's Bake Shop comparison changed over the last 12 months?

3 findings

How did search popularity change for cookie brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lotus Biscoff’s and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lotus Biscoff

1 branded search term

  • lotus biscoff

Tate's Bake Shop

1 branded search term

  • tates bake shop

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free