Lotus Biscoff vs Pepperidge Farm:Which is more popular?
In September 2026, Lotus Biscoff had more branded searches than Pepperidge Farm among cookie brands worldwide. Lotus Biscoff had about 165,000 branded searches, while Pepperidge Farm had 60,500. Lotus Biscoff made up 2.9% of all cookie brand searches we track, and Pepperidge Farm accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about cookie brands, Pepperidge Farm appeared in three of the five answers and Lotus Biscoff in two. Pepperidge Farm was mentioned before Lotus Biscoff in three out of four answers.
Who do people search for more?
Lotus Biscoff, about 3 searches for every 1 for Pepperidge Farm
Who does AI mention more?
Pepperidge Farm, mentioned in 3 of 5 answers, Lotus Biscoff in 2
Who does AI recommend more?
Pepperidge Farm, named ahead of Lotus Biscoff in 3 of 4 answers
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Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pepperidge Farm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pepperidge Farm was listed before Lotus Biscoff in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pepperidge Farm1st
Tate's Bake Shop2nd
Oreo3rd- Chips Ahoy4th
Levain Bakery5th- Lotus Biscoff6th
- Famous Amos7th
Keebler8th
Walkers9th- Fox's–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookie brands
5 answers
Asked ChatGPT
“Which cookie brand should I buy?”
Asked ChatGPT
“What are the best cookie brands?”
Asked ChatGPT
“What's the best cookie brand for snacking?”
Searched Google, AI Overview
“chocolate chip cookies”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Lotus Biscoff or Pepperidge Farm more popular in search?
This chart shows how often people search Google for Lotus Biscoff and Pepperidge Farm by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lotus Biscoff, Pepperidge Farm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox's | Oreo | Levain Bakery | Tim Tam | Chips Ahoy | Lotus Biscoff | Famous Amos | Pepperidge Farm | Walkers | Keebler | Tate's Bake Shop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 12.9% | 10.5% | 3.1% | 2.6% | 3.1% | 1.2% | 1.2% | 0.78% | 0.42% | 0.01% |
| Nov 2025 | 64.4% | 10.6% | 10.6% | 3.9% | 2.6% | 3.9% | 1.2% | 1.4% | 1.2% | 0.35% | 0.01% |
| Dec 2025 | 61.2% | 10.1% | 12.3% | 3.7% | 2.5% | 5.5% | 1.4% | 1.4% | 1.6% | 0.41% | 0.01% |
| Jan 2026 | 63.2% | 12.7% | 8.5% | 3.8% | 2.5% | 5.7% | 1.1% | 1.1% | 0.93% | 0.42% | <0.01% |
| Feb 2026 | 66.1% | 10.9% | 8.9% | 4% | 2.7% | 4% | 1.2% | 1.2% | 0.65% | 0.44% | <0.01% |
| Mar 2026 | 63.3% | 12.7% | 10.4% | 3.8% | 2.6% | 3.8% | 1.1% | 1.1% | 0.63% | 0.51% | <0.01% |
| Apr 2026 | 64.5% | 13% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.52% | 0.35% | 0.01% |
| May 2026 | 64.4% | 12.9% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.64% | 0.43% | 0.02% |
| Jun 2026 | 65.1% | 13.1% | 8.7% | 4.8% | 2.6% | 2.6% | 0.96% | 0.96% | 0.64% | 0.43% | 0.02% |
| Jul 2026 | 67.4% | 11.1% | 9% | 4% | 2.7% | 2.7% | 1% | 1% | 0.67% | 0.37% | 0.02% |
| Aug 2026 | 59.4% | 14.6% | 11.9% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.72% | 0.02% |
| Sep 2026 | 59.6% | 14.6% | 12% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.48% | 0.01% |
How has the Lotus Biscoff and Pepperidge Farm comparison changed over the last 12 months?
3 findings
- Lotus Biscoff was ahead of Pepperidge Farm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among cookie brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for cookie brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lotus Biscoff’s and Pepperidge Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lotus Biscoff
1 branded search term
- lotus biscoff
Pepperidge Farm
1 branded search term
- pepperidge farm
Other head-to-heads among cookie brands
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