Brandwave

How popular isPepperidge Farm?

In September 2026, people searched for Pepperidge Farm by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.1% of all global cookie brand searches, placing Pepperidge Farm eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about cookie brands, Pepperidge Farm appeared in three of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Pepperidge Farm is the eighth most searched of 11 competitors and the most recommended in AI answers.

  1. Fox'sShare of searches 59.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OreoShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Levain BakeryShare of searches 12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Tim TamShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Pepperidge FarmShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+6 more

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepperidge Farm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pepperidge Farm is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cookie brands compete with Pepperidge Farm?

Pepperidge Farm against cookie brands worldwide, by month

Share of searches by month for Fox's, Oreo, Levain Bakery, Tim Tam, Chips Ahoy, Lotus Biscoff, Pepperidge Farm. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

  1. 1.Fox's

    59.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Oreo

    14.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Levain Bakery

    12%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tim Tam

    4.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Chips Ahoy

    2.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lotus Biscoff

    2.9%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Famous Amos

    1.3%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Pepperidge Farm

    1.1%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Walkers

    0.72%

    Moved from 10th to 9th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Keebler

    0.48%

    Moved from 9th to 10th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  11. 11.Tate's Bake Shop

    0.01%

    Held 11th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Pepperidge Farm and its closest rivals

Every comparison with Pepperidge Farm

10 comparisons

How has branded search demand for Pepperidge Farm changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pepperidge Farm worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands worldwide held steady, from 1.2% to 1.1%.

How did search popularity change for cookie brands worldwide in September 2026?

6 changes

  1. Levain Bakery’s share of searches among cookie brands worldwide has gained ground for 3 months in a row, from 8.7% to 12% in September 2026.

  2. In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide.

  3. In September 2026, Keebler fell from 9th to 10th among cookie brands worldwide.

  4. Estimated monthly branded searches for Tim Tam worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  5. Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Fox's worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are Pepperidge Farm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pepperidge Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pepperidge farm

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How the Brand Demand Index is measured

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