Brandwave

Pepperidge Farm vs Tate's Bake Shop:Which is more popular?

In September 2026, Pepperidge Farm had more branded searches than Tate's Bake Shop among cookie brands worldwide. Pepperidge Farm had about 60,500 branded searches, while Tate's Bake Shop had 720. Pepperidge Farm made up 1.1% of all cookie brand searches we track, and Tate's Bake Shop accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cookie brands, Tate's Bake Shop appeared in four of the five answers and Pepperidge Farm in three. Pepperidge Farm and Tate's Bake Shop were each mentioned first in two of the four answers.

Among cookie brands worldwide in September 2026

Who do people search for more?

Pepperidge Farm, about 84 searches for every 1 for Tate's Bake Shop

Pepperidge Farm 60.5K searchesTate's Bake Shop 720 searches

Who does AI mention more?

Tate's Bake Shop, mentioned in 4 of 5 answers, Pepperidge Farm in 3

Tate's Bake Shop in 4 of 5Pepperidge Farm in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Pepperidge Farm first in 2Tate's Bake Shop first in 2

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tate's Bake Shop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pepperidge Farm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pepperidge Farm and Tate's Bake Shop were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Pepperidge Farm or Tate's Bake Shop more popular in search?

This chart shows how often people search Google for Pepperidge Farm and Tate's Bake Shop by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Pepperidge Farm and Tate's Bake Shop among cookie brands worldwide, by month

Share of searches by month for Pepperidge Farm, Tate's Bake Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Pepperidge Farm and Tate's Bake Shop comparison changed over the last 12 months?

3 findings

How did search popularity change for cookie brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pepperidge Farm’s and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pepperidge Farm

1 branded search term

  • pepperidge farm

Tate's Bake Shop

1 branded search term

  • tates bake shop

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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