Oreo vs Pepperidge Farm:Which is searched more?
In September 2026, Oreo had more branded searches than Pepperidge Farm among cookie brands worldwide. Oreo had about 823,000 branded searches, while Pepperidge Farm had 60,500. Oreo made up 14.6% of all cookie brand searches we track, and Pepperidge Farm accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Oreo or Pepperidge Farm more popular in search?
Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Oreo, Pepperidge Farm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox's | Oreo | Levain Bakery | Tim Tam | Chips Ahoy | Lotus Biscoff | Famous Amos | Pepperidge Farm | Walkers | Keebler | Tate's Bake Shop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 12.9% | 10.5% | 3.1% | 2.6% | 3.1% | 1.2% | 1.2% | 0.78% | 0.42% | 0.01% |
| Nov 2025 | 64.4% | 10.6% | 10.6% | 3.9% | 2.6% | 3.9% | 1.2% | 1.4% | 1.2% | 0.35% | 0.01% |
| Dec 2025 | 61.2% | 10.1% | 12.3% | 3.7% | 2.5% | 5.5% | 1.4% | 1.4% | 1.6% | 0.41% | 0.01% |
| Jan 2026 | 63.2% | 12.7% | 8.5% | 3.8% | 2.5% | 5.7% | 1.1% | 1.1% | 0.93% | 0.42% | <0.01% |
| Feb 2026 | 66.1% | 10.9% | 8.9% | 4% | 2.7% | 4% | 1.2% | 1.2% | 0.65% | 0.44% | <0.01% |
| Mar 2026 | 63.3% | 12.7% | 10.4% | 3.8% | 2.6% | 3.8% | 1.1% | 1.1% | 0.63% | 0.51% | <0.01% |
| Apr 2026 | 64.5% | 13% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.52% | 0.35% | 0.01% |
| May 2026 | 64.4% | 12.9% | 10.6% | 3.2% | 2.6% | 3.2% | 1.2% | 0.95% | 0.64% | 0.43% | 0.02% |
| Jun 2026 | 65.1% | 13.1% | 8.7% | 4.8% | 2.6% | 2.6% | 0.96% | 0.96% | 0.64% | 0.43% | 0.02% |
| Jul 2026 | 67.4% | 11.1% | 9% | 4% | 2.7% | 2.7% | 1% | 1% | 0.67% | 0.37% | 0.02% |
| Aug 2026 | 59.4% | 14.6% | 11.9% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.72% | 0.02% |
| Sep 2026 | 59.6% | 14.6% | 12% | 4.4% | 2.9% | 2.9% | 1.3% | 1.1% | 0.72% | 0.48% | 0.01% |
How has the Oreo and Pepperidge Farm comparison changed over the last 12 months?
3 findings
- Oreo was ahead of Pepperidge Farm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands worldwide moved from 12.9% to 14.6%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for cookie brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oreo’s and Pepperidge Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oreo
1 branded search term
- oreo
Pepperidge Farm
1 branded search term
- pepperidge farm
Other head-to-heads among cookie brands
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