Brandwave

Pepperidge Farm vs Walkers:Which is more popular?

In September 2026, Pepperidge Farm had more branded searches than Walkers among cookie brands worldwide. Pepperidge Farm had about 60,500 branded searches, while Walkers had 40,500. Pepperidge Farm made up 1.1% of all cookie brand searches we track, and Walkers accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about cookie brands, Pepperidge Farm appeared in three of the five answers and Walkers in one. Pepperidge Farm was mentioned before Walkers in every answer that named either.

Among cookie brands worldwide in September 2026

Who do people search for more?

Pepperidge Farm, about 49% more searches than Walkers

Pepperidge Farm 60.5K searchesWalkers 40.5K searches

Who does AI mention more?

Pepperidge Farm, mentioned in 3 of 5 answers, Walkers in 1

Pepperidge Farm in 3 of 5Walkers in 1 of 5

Who does AI recommend more?

Pepperidge Farm, named ahead of Walkers in 3 of 3 answers

Pepperidge Farm first in 3Walkers never first

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepperidge Farm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Walkers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pepperidge Farm was listed before Walkers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. Fox's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Pepperidge Farm or Walkers more popular in search?

This chart shows how often people search Google for Pepperidge Farm and Walkers by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Pepperidge Farm and Walkers among cookie brands worldwide, by month

Share of searches by month for Pepperidge Farm, Walkers. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Pepperidge Farm and Walkers comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Walkers took it in December 2025, Pepperidge Farm took it in January 2026.
  • Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Walkers’ share of searches among cookie brands worldwide moved from 0.78% to 0.72%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for cookie brands worldwide in September 2026?

2 changes

  1. In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide.

  2. Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pepperidge Farm’s and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pepperidge Farm

1 branded search term

  • pepperidge farm

Walkers

1 branded search term

  • walkers shortbread

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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