Brandwave

Lotus Biscoff vs Tim Tam:Which is more popular?

In September 2026, Tim Tam had more branded searches than Lotus Biscoff among cookie brands worldwide. Tim Tam had about 246,000 branded searches, while Lotus Biscoff had 165,000. Tim Tam made up 4.4% of all cookie brand searches we track, and Lotus Biscoff accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cookie brands, Lotus Biscoff appeared in two of the five answers and Tim Tam in none.

Among cookie brands worldwide in September 2026

Who do people search for more?

Tim Tam, about 49% more searches than Lotus Biscoff

Tim Tam 246K searchesLotus Biscoff 165K searches

Who does AI mention more?

Lotus Biscoff, mentioned in 2 of 5 answers, Tim Tam in 0

Lotus Biscoff in 2 of 5Tim Tam in 0 of 5

Who does AI recommend more?

Lotus Biscoff, the only one of the two named

Lotus Biscoff first in 2Tim Tam never named

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tim Tam did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Oreo3rd
  4. Chips Ahoy4th
  5. Levain Bakery5th
  6. Lotus Biscoff6th
  7. Famous Amos7th
  8. Keebler8th
  9. Walkers9th
  10. +1 more
  11. Tim Tam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chips Ahoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tate's Bake Shop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepperidge Farm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Bakery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Famous Amos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keebler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tim Tam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cookie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lotus Biscoff or Tim Tam more popular in search?

This chart shows how often people search Google for Lotus Biscoff and Tim Tam by name. Each line represents a brand's share of searches for all 11 cookie brands we track, month by month, from English-language searches worldwide.

Lotus Biscoff and Tim Tam among cookie brands worldwide, by month

Share of searches by month for Tim Tam, Lotus Biscoff. The figures are in the table below the chart.

View monthly share of searches table
MonthFox'sOreoLevain BakeryTim TamChips AhoyLotus BiscoffFamous AmosPepperidge FarmWalkersKeeblerTate's Bake Shop
Oct 202564.1%12.9%10.5%3.1%2.6%3.1%1.2%1.2%0.78%0.42%0.01%
Nov 202564.4%10.6%10.6%3.9%2.6%3.9%1.2%1.4%1.2%0.35%0.01%
Dec 202561.2%10.1%12.3%3.7%2.5%5.5%1.4%1.4%1.6%0.41%0.01%
Jan 202663.2%12.7%8.5%3.8%2.5%5.7%1.1%1.1%0.93%0.42%<0.01%
Feb 202666.1%10.9%8.9%4%2.7%4%1.2%1.2%0.65%0.44%<0.01%
Mar 202663.3%12.7%10.4%3.8%2.6%3.8%1.1%1.1%0.63%0.51%<0.01%
Apr 202664.5%13%10.6%3.2%2.6%3.2%1.2%0.95%0.52%0.35%0.01%
May 202664.4%12.9%10.6%3.2%2.6%3.2%1.2%0.95%0.64%0.43%0.02%
Jun 202665.1%13.1%8.7%4.8%2.6%2.6%0.96%0.96%0.64%0.43%0.02%
Jul 202667.4%11.1%9%4%2.7%2.7%1%1%0.67%0.37%0.02%
Aug 202659.4%14.6%11.9%4.4%2.9%2.9%1.3%1.1%0.72%0.72%0.02%
Sep 202659.6%14.6%12%4.4%2.9%2.9%1.3%1.1%0.72%0.48%0.01%

How has the Lotus Biscoff and Tim Tam comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Tim Tam took it in June 2026.
  • Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among cookie brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Tim Tam’s share of searches among cookie brands worldwide moved from 3.1% to 4.4%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for cookie brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Tim Tam worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  2. Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lotus Biscoff’s and Tim Tam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lotus Biscoff

1 branded search term

  • lotus biscoff

Tim Tam

1 branded search term

  • tim tam

How the Brand Demand Index is measured

Other head-to-heads among cookie brands

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