Brandwave

Huntley & Palmers vs Lotus Biscoff:Which is more popular?

In September 2026, Lotus Biscoff had more branded searches than Huntley & Palmers among biscuit brands worldwide. Lotus Biscoff had about 165,000 branded searches, while Huntley & Palmers had 2,900. Lotus Biscoff made up 3.5% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Lotus Biscoff appeared in two of the five answers and Huntley & Palmers in none.

Among biscuit brands worldwide in September 2026

Who do people search for more?

Lotus Biscoff, about 57 searches for every 1 for Huntley & Palmers

Lotus Biscoff 165K searchesHuntley & Palmers 2.9K searches

Who does AI mention more?

Lotus Biscoff, mentioned in 2 of 5 answers, Huntley & Palmers in 0

Lotus Biscoff in 2 of 5Huntley & Palmers in 0 of 5

Who does AI recommend more?

Lotus Biscoff, the only one of the two named

Lotus Biscoff first in 2Huntley & Palmers never named

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Huntley & Palmers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oreo1st
  2. Lotus Biscoff1st
  3. McVitie's3rd
  4. Fox's–
  5. Arnott's–
  6. Nairn's–
  7. Cookie Time–
  8. Ryvita–
  9. Huntley & Palmers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • McVitie's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oreo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arnott's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nairn's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cookie Time0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huntley & Palmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy?”

    1. 1McVitie's

  • Asked ChatGPT

    “What are the best biscuit brands?”

    1. Asked ChatGPT

      “What's the best biscuit brand for snacking?”

      1. 1Lotus Biscoff
      2. 2Oreo
      3. 3McVitie's

    2. Searched Google, AI Overview

      “biscuit brands”

      1. 1Oreo
      2. 2Lotus Biscoff
      3. 3McVitie's

    3. Searched Google, AI Overview

      “best biscuits”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Huntley & Palmers or Lotus Biscoff more popular in search?

      This chart shows how often people search Google for Huntley & Palmers and Lotus Biscoff by name. Each line represents a brand's share of searches for all nine biscuit brands we track, month by month, from English-language searches worldwide.

      Huntley & Palmers and Lotus Biscoff among biscuit brands worldwide, by month

      Share of searches by month for Lotus Biscoff, Huntley & Palmers. The figures are in the table below the chart.

      View monthly share of searches table
      MonthFox'sOreoArnott'sLotus BiscoffMcVitie'sNairn'sCookie TimeRyvitaHuntley & Palmers
      Oct 202575%15%3.7%3.7%1.3%0.6%0.4%0.27%0.07%
      Nov 202576%12.4%4.5%4.5%1.1%0.5%0.5%0.27%0.12%
      Dec 202573.9%12%5.4%6.6%1.1%0.4%0.48%0.18%0.06%
      Jan 202672.8%14.5%3.6%6.5%1.3%0.58%0.32%0.32%0.06%
      Feb 202677.8%12.7%2.5%4.6%1.1%0.51%0.34%0.28%0.05%
      Mar 202675%15%3%4.5%1.1%0.74%0.33%0.27%0.05%
      Apr 202675.6%15.1%3%3.7%1.1%0.74%0.33%0.27%0.05%
      May 202675.3%15.1%3%3.7%1.4%0.91%0.33%0.27%0.05%
      Jun 202676.1%15.2%3.1%3.1%1.1%0.75%0.34%0.27%0.07%
      Jul 202678.2%12.8%3.1%3.1%1.2%0.94%0.34%0.28%0.05%
      Aug 202672%17.6%3.5%3.5%1.3%1.3%0.47%0.32%0.06%
      Sep 202672.2%17.6%3.5%3.5%1.3%1.1%0.39%0.32%0.06%

      How has the Huntley & Palmers and Lotus Biscoff comparison changed over the last 12 months?

      3 findings

      How did search popularity change for biscuit brands worldwide in September 2026?

      2 changes

      1. Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

      2. Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Huntley & Palmers’ and Lotus Biscoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Huntley & Palmers

      1 branded search term

      • huntley and palmers

      Lotus Biscoff

      1 branded search term

      • lotus biscoff

      How the Brand Demand Index is measured

      Other head-to-heads among biscuit brands

      Creator with pink hair and a pink jacket

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