Fox's vs Lotus Biscoff:Which is more popular?
In September 2026, Fox's had more branded searches than Lotus Biscoff among biscuit brands worldwide. Fox's had about 3.4 million branded searches, while Lotus Biscoff had 165,000. Fox's made up 72.2% of all biscuit brand searches we track, and Lotus Biscoff accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Lotus Biscoff appeared in two of the five answers and Fox's in none.
Who do people search for more?
Fox's, about 20 searches for every 1 for Lotus Biscoff
Who does AI mention more?
Lotus Biscoff, mentioned in 2 of 5 answers, Fox's in 0
Who does AI recommend more?
Lotus Biscoff, the only one of the two named
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Top biscuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fox's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- McVitie's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oreo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lotus Biscoff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fox's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arnott's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nairn's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cookie Time0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huntley & Palmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biscuit brands
5 answers
Asked ChatGPT
“Which biscuit brand should I buy?”
Asked ChatGPT
“What are the best biscuit brands?”
Asked ChatGPT
“What's the best biscuit brand for snacking?”
Searched Google, AI Overview
“biscuit brands”
Searched Google, AI Overview
“best biscuits”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fox's or Lotus Biscoff more popular in search?
This chart shows how often people search Google for Fox's and Lotus Biscoff by name. Each line represents a brand's share of searches for all nine biscuit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fox's, Lotus Biscoff. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox's | Oreo | Arnott's | Lotus Biscoff | McVitie's | Nairn's | Cookie Time | Ryvita | Huntley & Palmers |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 15% | 3.7% | 3.7% | 1.3% | 0.6% | 0.4% | 0.27% | 0.07% |
| Nov 2025 | 76% | 12.4% | 4.5% | 4.5% | 1.1% | 0.5% | 0.5% | 0.27% | 0.12% |
| Dec 2025 | 73.9% | 12% | 5.4% | 6.6% | 1.1% | 0.4% | 0.48% | 0.18% | 0.06% |
| Jan 2026 | 72.8% | 14.5% | 3.6% | 6.5% | 1.3% | 0.58% | 0.32% | 0.32% | 0.06% |
| Feb 2026 | 77.8% | 12.7% | 2.5% | 4.6% | 1.1% | 0.51% | 0.34% | 0.28% | 0.05% |
| Mar 2026 | 75% | 15% | 3% | 4.5% | 1.1% | 0.74% | 0.33% | 0.27% | 0.05% |
| Apr 2026 | 75.6% | 15.1% | 3% | 3.7% | 1.1% | 0.74% | 0.33% | 0.27% | 0.05% |
| May 2026 | 75.3% | 15.1% | 3% | 3.7% | 1.4% | 0.91% | 0.33% | 0.27% | 0.05% |
| Jun 2026 | 76.1% | 15.2% | 3.1% | 3.1% | 1.1% | 0.75% | 0.34% | 0.27% | 0.07% |
| Jul 2026 | 78.2% | 12.8% | 3.1% | 3.1% | 1.2% | 0.94% | 0.34% | 0.28% | 0.05% |
| Aug 2026 | 72% | 17.6% | 3.5% | 3.5% | 1.3% | 1.3% | 0.47% | 0.32% | 0.06% |
| Sep 2026 | 72.2% | 17.6% | 3.5% | 3.5% | 1.3% | 1.1% | 0.39% | 0.32% | 0.06% |
How has the Fox's and Lotus Biscoff comparison changed over the last 12 months?
3 findings
- Fox's was ahead of Lotus Biscoff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox's’ share of searches among biscuit brands worldwide moved from 75% to 72.2%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among biscuit brands worldwide moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for biscuit brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026.
Estimated monthly branded searches for Lotus Biscoff worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fox's’ and Lotus Biscoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox's
3 branded search terms
- fox s
- foxs
- foxs biscuits
Lotus Biscoff
1 branded search term
- lotus biscoff
Other head-to-heads among biscuit brands
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